Mercedes wants you to follow your dreams of freedom and buy a C-Class convertible

By Bruce Brown Published July 24, 2016

The new C-Class Cabriolet TV commercial “Amazed again” - Mercedes-Benz original

Summer is top-down season and Mercedes-Benz has officially declared 2016 as the “year of the new roadsters and cabriolets.” Four new models are debuting this year, including new SL and SLC roadsters (two-seaters) and S-Class and C-Class cabriolets (4-5 seats). The company’s biggest push is for the C-Class four-seat ragtop, promoting it for prospective owners interested in “Bringing back a sense of wonder.”

The C-Class cabriolet is due to launch later this year as a 2017 model with three variants: the C300 RWD, C300 4MATIC, and Mercedes-AMG C43. Pricing for the various models in the body style are not available, but they will be the first ever C-Class convertibles. The most powerful version will be the Mercedes-AMG C43 4MATIC Cabriolet. It is powered by a 367 hp, 3.0L, biturbo V6 engine, AMG Performance 4MATIC all-wheel drive, and a unique, dedicated chassis.

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The rear-wheel drive C300 and the C300 4MATIC share a 2.0L 241-hp turbocharged four-cylinder engine and a 9-speed automatic transmission, the 9G-TRONIC. An optional air suspension system will also be available.

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The message in the marketing push for the C-Class cabriolets — and you can pretty much bet that M-B is focused on stirring an emotional reaction — is about connecting with the feelings and images in a young man’s life, from crib to cruising.

“In the campaign, we draw a connection between our roadsters and cabriolets and the mindset they represent: one of spontaneity, joy, and freedom – on the road and in life,” said Dr. Jens Thiemer, Head of Marketing, Mercedes-Benz passenger cars. “We are telling a moving story which is based very much in real life and works with emotional imagery, showcasing each vehicle in an inspiring setting.”

So if you’re in touch with your inner child, or just like Mercs but want a convertible with seating for four, get ready to start stalking your Mercedes-Benz dealership for the ’17 C-Class cabriolets.

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Contributing Editor

Bruce Brown Contributing Editor As a Contributing Editor to the Auto teams at Digital Trends and TheManual.com, Bruce…

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