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Cricket's new plan includes unlimited talk and text, 1GB of data for $30 a month

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Not to be outdone by big guns like Sprint and T-Mobile, Cricket Wireless, a postpaid subbrand of AT&T, introduced revamped offerings on Thursday targeting the lower-end, more affordable range of the cellular market. Beginning later this month, new Cricket customers will have the option of upgrading to unlimited texts and calls, and a 1GB bucket of high-speed data for a flat monthly rate.

Cricket’s new plan may not be quite as generous as, say, T-Mobile’s One or Sprint’s Unlimited Freedom, but it’s not nearly as expensive. The carrier’s new entry-level tier starts at $30 a month — Cricket’s most affordable plan yet — and ramps up from there. The next step up, Cricket’s Basic plan, is $40 a month ($35 a month if you enroll in Cricket’s automatic bill pay) for a 2.5GB of data. Cross the data limit threshold on either plan and you’ll see speeds throttled to 128Kbps.

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The carrier’s plan compares relatively favorably to the competition. T-Mobile offers a $30 a month prepaid option through T-Mobile.com and Walmart that includes unlimited texting and up to 5GB of high-speed 4G LTE data, but only 100 minutes of calling. H2O Wireless and Lycamobile, meanwhile, have $30 plans that net you unlimited talk and text, but limit data transfer to 500MB.

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Other carriers come closer, though. Ultra Mobile’s cheapest plan includes unlimited talk and text, and 1GB of 4G LTE for $29, plus unlimited international texting and calling to 71 countries. Republic Wireless has a $25 a month plan that also includes unlimited talk and text, and a capped 1GB of data, as well as a free benefit that nets a refund at the end of each billing period for unused data. FreedomPop’s comparable plan comes in even lower at $20 a month plan for unlimited talk and text, and 1GB of 4G LTE data.

Cricket’s new offering has other benefits in tow. New customers are eligible for a free handset of their choosing: the Alcatel STREAK, ZTE Sonata 3, or Kyocera Hydro View. And the carrier has teamed up with Alcatel to launch a virtual reality bundle, the Idol 4 with VR Experience Pack, for $100 — or half off the retail price of $200 — for customers who port their existing phone number to Cricket.

Cricket’s new plan goes live on Friday.

Kyle Wiggers
Former Digital Trends Contributor
Kyle Wiggers is a writer, Web designer, and podcaster with an acute interest in all things tech. When not reviewing gadgets…
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