Skip to main content

The Augmented World Expo proves AR isn’t ready for prime time, but it’s still pretty cool

Google Glass
Image used with permission by copyright holder
Augmented reality (AR) and virtual reality (VR) are largely considered to be the next major computing platforms. AR might even one day replace the smartphone as the principle way in how we interact with our digital lives. But we’re not there yet. In fact, we’re a long way off,at least from a consumer perspective.

At the Augmented World Expo (AWE) in Santa Clara, VR and AR companies showed off their latest and greatest products. Despite the numerous gadgets, and the huge growth we’ve seen from AWE since last year, our major takeaway is unfortunately a little pessimistic. It looks like AR isn’t going to hit mainstream audiences for quite some time. But there are plenty of groundbreaking AR and VR technologies that keep the field exciting, many of which made appearances at the show. Let’s take a look.

Recommended Videos

Kopin’s tiny new VR headset

The point of mixed reality is enhancing what we already have — and that’s not going to happen until display technology is good enough to blend into the real world. That’s to say, ultimately, if your futuristic smart glasses project an image of a chair in front of you, you shouldn’t be able to tell the difference between that chair and one in the real world.

Image used with permission by copyright holder

Now, better display technology for AR is more than just a higher resolution — though a higher resolution certainly plays a role. Kopin, a display technology company founded in 1999, is pushing the boundaries in improving the resolution of head-mounted displays, and showed off its latest innovations in its Elf VR headset, which features two 2,048 x 2,048-resolution panels operating at a refresh rate of 120Hz.

That provides visual fidelity well beyond current headsets, but what’s most remarkable is how small the headset is — much smaller than the Oculus Rift or HTC Vive. And while it’s only a reference design for customers who may want to buy Kopin’s display technology, the design offers hope that better-resolution displays are on the way, and could soon be implemented into next-generation headsets.

Massless’ stylus for virtual reality

Massless also debuted its first product at the show — a stylus that connects to a headset and allows the user to draw in 3D space. The goal of the device, which is called the Massless Pen, is ultra-precision — so much so that the company refuses to implement buttons on the pen because of the fact that pressing buttons causes the tip of the pen to move slightly.

Image used with permission by copyright holder

“I don’t believe in having buttons on the Pen,” said Massless founder Jack Cohen in an interview with Digital Trends. “We are designing this for precision.”

The Massless Pen can be pre-ordered from the Massless website.

Zappar is democratizing AR

While AR technology is slowly but surely improving, it’s largely still irrelevant to the average consumer. One company, however is hoping to change that by doing for AR what Google Cardboard did for VR. The company is Zappar, and it actually launched on Kickstarter at the end of last year, raking in a hefty $84,356 — far more than its $30,000 funding goal.

ZapBox is an affordable yet effective way to experience AR. The package comes in at $30, and includes a cardboard headset with a slot for your phone’s camera, as well as an attachable lens adapter that basically increases the field-of-view of the camera, which is an important thing to note. It also comes with two controllers built from Cardboard, which the software can recognize as long as the controllers are in the view of the camera.

Image used with permission by copyright holder

Obviously you’re not going to get the Microsoft HoloLens in a $30 package, but as we noted in our test of the product last year, it has potential. It will certainly be interesting to see if it can help bring AR into the mainstream. The company is even offering tools to help developers build AR experiences.

“Zapworks has been available for a couple of years now, and that’s the toolset that we’re using in-house to build all of the experiences that we’re demoing,” said Simon Taylor from Zappar in an interview with Digital Trends. “And that allows third-parties to do exactly the same thing. The main reason we built out own platform is because we wanted a single app to be able to explore content from everyone.”

3DiVi is bringing Microsoft Kinect to VR

The Microsoft Kinect was an excellent way to interact with the Xbox, but the applications actually range far wider than just that gaming console. One company is taking the idea of the Kinect, and bringing it to the AR and VR space. That company is 3DiVi, and it has a built-in camera designed for motion tracking, called the VicoVR.

Image used with permission by copyright holder

The camera is built largely for VR, and it can offer tracking on par with the HTC Vive, but at around half the price. While 3DiVi has built a range of games and apps for it, the company is also working with developers, and even building systems for medical use.

“We have our own games, but we do have an SDK available. It’s open-source, so if someone is interested in developing they can do that,” said Goretti Campbell, a spokesperson for 3DiVi, in an interview with Digital Trends. “Something else that we’ve done is that we’ve partnered with Everment and we’re doing things with them in the medical field.”

You can buy the VicoVR camera from the VicoVR website, and it comes at $399 for the “Game Edition,” or $499 for the “Maker Edition.”

Conclusions

Augmented reality is a long way off from being consumer-ready, but it’s clear that there’s a lot of work going on behind the scenes. Augmented World Expo is bigger every year — and in five years time it could be a totally different show. Until then, well, we’ll just have to settle for these cool-yet-niche advancements.

Christian de Looper
Christian de Looper is a long-time freelance writer who has covered every facet of the consumer tech and electric vehicle…
LG’s new Gram Pro finally looks like a serious MacBook Pro rival
An LG Gram laptop on a table.

Just ahead of CES, LG has announced a refresh to its Gram Pro lineup, as well as launched a budget-friendly Gram Book. The tweaked Gram Pro laptops are the most exciting, though, with the the LG Gram Pro 17 catching my eye.

First off, it's been thinned out a bit, dropping down to 0.62 inches thick, which is almost the same thickness as the 16-inch MacBook Pro. The LG Gram Pro 17 is also a full pound and a half lighter than the MacBook Pro, both of which are striving to be one of the best laptops you can buy.

Read more
Nvidia’s new GPUs show up in prebuilts, but the RTX 5090 is missing
iBUYPOWER RTX for AI PCs side view of pre-built on sale hero

Nvidia's upcoming RTX 5080 and RTX 5070 Ti just appeared in several iBUYPOWER gaming PCs. This is the first U.S. retailer to list Nvidia's RTX 50-series in prebuilt systems. The listings are interesting, with performance figures that really don't add up. Still, the biggest question is: Where's the GPU that's bound to beat all the current best graphics cards? Yes, we're talking about RTX 5090.

The listings have already been taken down, but they were preserved by VideoCardz. A total of five systems were listed by iBUYPOWER, but they all contained the same two GPUs -- either the RTX 5080 or the RTX 5070 Ti. Both cards are said to come with 16GB of memory, and we expect them to be announced on January 6 during the CES 2025 keynote held by Nvidia's CEO, Jensen Huang.

Read more
OLED gaming monitors are about to get a lot brighter
Path of Exile 2 running on an Asus gaming monitor.

One of the biggest criticisms leveled against OLED monitors, despite being some of the best gaming monitors you can buy, is how dim they are. Although brightness is steadily increasing, it looks like the next crop of OLED gaming monitors will make quite the leap when it comes to HDR performance. Ahead of CES 2025, VESA has revealed a new tier of its DisplayHDR standard that's focused squarely on the brightness of OLED monitors.

The certification is DisplayHDR True Black 1,000. Most OLED gaming monitors, such as the MSI MPG 321URX or Alienware 27 QD-OLED, are certified with DisplayHDR True Black 400. This certification level is reserved for OLED -- or extremely high-end mini-LED -- displays that achieve nearly perfect black levels. According to VESA's specifications, the display has to reach 0.0005 nits with a checkboard pattern. Now, VESA is focusing on the other end of the spectrum, adding a more demanding tier that maintains those low black levels while pushing brightness higher.

Read more