Skip to main content

Aston Martin’s RapidE electric car will be expensive and rare

Aston Martin Rapide S
Image used with permission by copyright holder
Aston Martin is moving ahead with plans for its first electric car, but the British automaker is now going it alone. With partner LeEco out, Aston is scaling back production plans and upping the exclusivity of its planned electric sedan, known as the RapidE.

The RapidE, which is based on Aston’s gasoline-powered Rapide sedan (pictured above), was supposed to be developed with help from LeEco, which is also the main backer of U.S. electric-car startup Faraday Future. LeEco’s recent financial troubles caused it to pull out of the project, but Aston still plans to continue, reports Reuters.

Recommended Videos

Aston Martin will try to compensate for LeEco’s absence by cutting the RapidE’s production run, pushing back the launch date, and jacking up the price, CEO Andy Palmer told Reuters. Aston will only build 155 cars, or about a third of what was originally planned. When the LeEco partnership was announced last year, Aston said the RapidE would launch in 2018. That has now been pushed back to 2019.

Please enable Javascript to view this content

The smaller production run will make the RapidE rarer, Palmer, said, which will give Aston the opportunity to charge more for it. In the U.K., the car will start at around $255,000, according to Reuters. That’s over $100,000 more than a conventional Rapide with a gasoline V12 engine, not to mention virtually every electric car currently on the market. Aston is expected to begin taking orders next month, which will require a 10-percent down payment.

What will buyers get for that substantial investment? When the first RapidE prototype was unveiled in 2015, Aston CEO Palmer said it produced between 800 and 1,000 horsepower, and had a range of 200 miles. While LeEco may be out, Aston can still count on Williams Advanced Engineering, the engineering arm of the Williams Formula One team, for battery tech.

Following the RapidE, Aston will launch a higher-volume electric model. It plans to use the RapidE as a trial run for an electric version of its upcoming DBX SUV. Gasoline-powered versions of the SUV, which is based on a 2015 concept car, will start rolling out of a new factory in Wales in 2019, with the electric version following sometime after that.

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Waymo is taking its robotaxis overseas for the first time
Waymo Jaguar I-Pace

Waymo is taking its robotaxis out of the U.S. for the first time as the company begins expanding testing internationally.

A fleet of its autonomous vehicles will be heading first to the busy streets of Tokyo early next year, Waymo announced on Monday.

Read more
Audi’s Q6 e-tron is an electric SUV that feels refreshingly normal
2025 Audi Q6 e-tron front quarter view.

It took the established German luxury car brands a while to respond to the Tesla Model S, but Audi was quicker off the line than most. As rivals BMW and Mercedes-Benz are just now completing full lineups of EVs, Audi is moving into its next generation.

The 2025 Audi Q6 e-tron is an electric SUV aimed at the middle of the luxury market. Audi sees the Q6 e-tron as an electric equivalent to its bestselling Q5, and it faces plenty of direct competition from EVs like the Acura ZDX, Cadillac Lyriq, and Mercedes EQE SUV.

Read more
RollAway’s electric ‘Suite on Wheels’ now available to rent
rollaway stays on wheels rentals crop

While glamping, or glamourous camping, with electric vehicles has been a thing for a number of years, you can always count on Silicon Valley startups to take it to the next level.

RollAway, one such startup, is now offering Airbnb-style luxury "stays on wheels," where you can climb aboard a fully-equipped electric van built by GM’s BrightDrop and take the whole experience on the road.

Read more