Skip to main content

A 4V camera for shooting holograph-like content is coming from RED, Lucid

Which came first, the file format, or the camera capable of shooting it? For the RED Hydrogen One’s holographic-like display, the answer is the file format — but a camera to shoot the HV4 files isn’t far behind. On Tuesday, May 22, Lucid announced a partnership with RED to build an 8K prosumer camera capable of capturing 3D content and the H4V format introduced as part of the upcoming smartphone’s unique display.

Recommended Videos

The companies aim to create the first dual camera with 8K video and stills that can be converted into 4V in real time. That capability will allow the camera to shoot content that works on the smartphone’s 4-View display, and will allow the smartphone to work as the camera’s electronic viewfinder to preview what the shot will look like in the new format. The real-time capability will also allow for live-streaming, Lucid says.

Please enable Javascript to view this content

Along with the smartphone’s essential role in the camera, the new camera will also take on a similar look as RED’s cinema cameras, the company says. Unlike the cinema cameras, the 4V camera will use two synced 4K cameras and a beam splitter, hardware essential to creating the 3D or 4V files. 

Lucid’s role is to integrate the real-time 3D Fusion Technology, already part of the LucidCam VR180 3D camera. The software, Lucid says, turns the intensive process of handling those separate sources and converting them into the 3D or 4V format into something more on a point-and-shoot skill level. The idea, the company says, is to create a prosumer camera for capturing the new format.

Files captured on the new camera can be shared through RED’s content hub as well as on YouTube and Facebook, the companies said.

One of the most unique features about the smartphone that’s expected out this summer is the 4V display. The screen allows for viewing 3D, VR, and AR without glasses or a headset. The partnership is bringing a camera that capitalizes on that new display.

While the two companies have announced the camera’s biggest features, the 4V camera doesn’t yet have a name, price, or full spec sheet. The camera is expected out during the fourth quarter of this year, and will be sold by RED and authorized RED resellers.

Hillary K. Grigonis
Hillary never planned on becoming a photographer—and then she was handed a camera at her first writing job and she's been…
Astronaut’s photo shows Earth as you’ve never seen it before
Earth as seen from the space station.

NASA astronaut Don Pettit already has a long-held reputation for creating stunning space photography, and his latest effort will only bolster it.

Shared on social media on Thursday, the image (top) shows Earth as a blaze of streaking light, an effect created by using long and multiple exposures to capture cities at night across several continents.

Read more
This GoPro camera is $100 off at Walmart today
The GoPro Hero 12 Black Creator Edition set up on a small tripod on the beach.

When it comes to high-octane sports and other speedy scenarios, our phone cameras can only do so much to capture the action. That’s why there’s such a big market for action cameras, and one of the O.G. camera companies in this realm is GoPro. For years, GoPro has been delivering HD and 4K cameras that are both durable and user-friendly, which is why we’re glad to shine a light on this fantastic offer we found while vetting Walmart deals:

When you purchase the GoPro Hero 12 at Walmart, you’ll pay $300. At full price, this model sells for $400.

Read more
The excellent intermediate Canon EOS R10 camera is $86 off at Walmart today
Canon EOS R10 camera mirrorless with STM lens attached and flash up

I recently grabbed a Canon EOS R50 bundle for a trip to the Dominican Republic. I did a lot of research before I made my decision, sifting through the best camera deals, and the two options I essentially narrowed down were the R50 and the EOS R10. The biggest difference between the two is that the R10 gives you more granular control over some of the photoshoot settings. R50, on the other hand, was designed assuming you'll mostly use the automatic shooting modes. That's a great option for novices, while the R10 is better for intermediate to more skilled photographers. Why am I telling you all of this? Because the excellent Canon EOS R10 camera is on sale at Walmart for Black Friday, discounted by $86 to $760 instead of $846. It is one of the better early Black Friday camera deals I've found so far. It comes with an 18-45mm lens. Needless to say, that's a great deal. Comparatively, the R10 with body only -- no lens -- is .

 
Why shop the Canon EOS R10 camera in Walmart's early Black Friday sale?

Read more