Skip to main content

Addicted to sugar? Neuroscientists could soon reprogram your brain to hate it

In the quest to get ready for summer, many of us want to get in better shape by exercising a bit more and maybe losing a few pounds. But when you’re confronted with stacks of candy bars at the supermarket checkout, sometimes it can be a bit too tempting to cheat on our diet. Sure, added willpower would be nice, but wouldn’t it be great if we could just reprogram our brain to no longer crave — or even actively reject — sugar? That’s a possibility hinted at in a new piece of research coming out of Columbia University’s Zuckerman Institute.

Researchers there have identified two regions of the brain that respond to sweet and bitter tastes, and modified these areas in mice to provoke different reactions. In their study, they were able to make mice respond to ordinary water as though it was sugar, make bitterness an attractive taste, and turn sweetness into a negative experience.

Recommended Videos

“Our current study aimed to decipher how the identity and valence of sweet and bitter taste were processed at the insula cortex and amygdala,” Dr. Li Wang, a postdoctoral research scientist in the Zuker Lab and the paper’s first author, told Digital Trends. “With viral tracing tools, we labeled these sweet and bitter cortical neurons in green and red, and mapped their projections brain-wide using one of the latest whole-brain clearing and imaging techniques. It is interesting to find that sweet and bitter neurons separately projected to two different subregions of amygdala, an important brain structure for judging and assigning the value of a sensory stimulus. By switching on or off this cortico-amygdalar circuit, it is [possible] to change the valence of taste or manually assign a new valence.”

Please enable Javascript to view this content

Valence in this psychological sense refers to the inherent attractiveness or averseness of a particular taste quality. That means that it could one day be possible to use this research to alter the emotional component of eating certain foods. That might conceivably be used to help people with a range of eating disorders.

“Looking from the long-term view, it [may] help to address the obesity issue, if we could have a way to change humans’ preference of sugar,” Wang said. “In the [future], we will expand our research to other brain structures and aim to unravel how these regions drive different aspects of the taste behavioral responses.”

A paper describing the work was recently published in the journal Nature.

Luke Dormehl
Former Digital Trends Contributor
I'm a UK-based tech writer covering Cool Tech at Digital Trends. I've also written for Fast Company, Wired, the Guardian…
Rivian tops owner satisfaction survey, ahead of BMW and Tesla
The front three-quarter view of a 2022 Rivian against a rocky backdrop.

Can the same vehicle brand sit both at the bottom of owner ratings in terms of reliability and at the top in terms of overall owner satisfaction? When that brand is Rivian, the answer is a resonant yes.

Rivian ranked number one in satisfaction for the second year in a row, with owners especially giving their R1S and R1T electric vehicle (EV) high marks in terms of comfort, speed, drivability, and ease of use, according to the latest Consumer Reports (CR) owner satisfaction survey.

Read more
Hybrid vehicle sales reach U.S. record, but EV sales drop in third quarter
Tesla Cybertruck

The share of electric and hybrid vehicle sales continued to grow in the U.S. in the third quarter, the Energy Information Administration (EIA) reported this month.

Taken together, sales of purely electric vehicles (EVs), hybrids, and plug-in hybrids (PHEVs) represented 19.6% of total light-duty vehicle (LDV) sales last quarter, up from 19.1% in the second quarter.

Read more
Tesla’s ‘Model Q’ to arrive in 2025 at a price under $30K, Deutsche Bank says
teslas model q to arrive in 2025 at a price under 30k deutsche bank says y range desktop lhd v2

Only a short month and half ago, Tesla CEO Elon Musk told investors that outside of the just-released driverless robotaxi, a regular Tesla model priced at $25,000 would be “pointless” and “silly”.

"It would be completely at odds with what we believe,” Musk said.

Read more