Skip to main content

Nintendo cracks down on real-money transactions in Animal Crossing: New Horizons

Nintendo will start taking action against real-money transactions in Animal Crossing: New Horizons.

Nintendo said on Monday, June 15 that it will move to eliminate real-money transactions when players buy and sell villagers and other items in the game. In a statement to Japanese website J-Cast, Nintendo said that using real money to buy and sell virtual goods is a violation of its terms of service. The company didn’t divulge how it would handle incidents but said that it will evaluate each transaction on a “case by case basis.”

Recommended Videos

Since its launch in March, the wildly popular Animal Crossing: New Horizons has had a robust digital trade community where people regularly buy and sell villagers and items. Some of those people buy those goods with in-game money, like Nook Miles and bells, which appears to be an allowed practice.

In other cases, however, players are using PayPal, Venmo, and other real-world services to pay actual cash for their desired characters. There have even been websites created for the sole purpose of buying and selling villagers from the game.

When they are paying for items and villagers, buyers are finding it’s an expensive prospect. In fact, eBay is awash with listings allowing players to buy villagers from $5 up to $25 and beyond. And along the way, Nintendo finds itself cut out of the equation.

Whether Nintendo will actually be able to enforce its new policy, however, remains to be seen. Since the transactions occur on third-party platforms like eBay, Twitter, and elsewhere, it may be difficult for Nintendo to accurately determine if players purchased villagers and how. Indeed, the company didn’t say how it intends to make determinations and ban accounts and did not immediately respond to a Digital Trends request for comment on the matter.

It’s a problem Epic Games has tried to deal with in Fortnite, where players have used real money to buy rare skins and other items from the game. And although Epic Games has banned the practice, a quick search on eBay reveals plenty of rare skins for people to buy outside the confines of the game.

Don Reisinger
Former Digital Trends Contributor
Don Reisinger is a freelance technology, video game, and entertainment journalist. He has been writing about the world of…
Nintendo’s mobile games are more influential than you might think
Alear and Marth open a door in Fire Emblem Engage.

Nintendo’s mobile games don’t get enough credit. While Nintendo had some undeniable hits like Pokémon Go and Fire Emblem Heroes, many consider the rest of its mobile efforts fairly underwhelming and even somewhat disappointing for a video game company of Nintendo’s stature. While nothing ever quite reached the high bar Pokémon Go set in 2016, Nintendo’s mobile games are a bit more influential than they get credit for.
Over the past few years, games like Pokémon: Let’s Go! Pikachu and Eevee, Animal Crossing: New Horizons, and Mario Kart 8 Deluxe have built upon their mobile counterparts. Then, during the September 13 Nintendo Direct, Fire Emblem Engage’s announcement and main gimmick cemented that Nintendo isn’t just viewing mobile games as a mostly failed side experiment. While they might not be the most successful games out there, their DNA is creeping into the Nintendo Switch’s bestselling titles.
Mediocre mobile returns
Nintendo’s mobile gaming efforts kicked off in the mid-2010s. Niantic created the AR game Pokemon Go, which quickly became a smashing success in 2016. In the six years since, the game has generated around 678 million installs and $6 billion in player spending, according to data from Sensor Tower.
While working with Niantic proved fruitful for The Pokemon Company, Nintendo partnered with DeNA for most of its initial mobile games. Unfortunately, none of these quite reached the heights analysts and Nintendo expected. Super Mario Run was a smash hit at launch but failed to sustain much interest and consistent revenue, so it’s considered a disappointment by Nintendo.
Meanwhile, other games like Animal Crossing: Pocket Camp, Mario Kart Tour, Dr. Mario World, and Dragalia Lost launched, and while they’ve still made lots of money for Nintendo, most haven't matched the success of the most popular mobile titles. The biggest exception to this is Fire Emblem Heroes, a gacha game where players can summon classic Fire Emblem characters. It’s had over $1 billion in player spending alone as of June 2022 and is Nintendo’s “flagship title on the [mobile} platform,” according to Sensor Tower.
More recently, Nintendo tried to recapture the success of Pokemon Go with Niantic’s Pikmin Bloom, although that game has reportedly disappointed as well. Overall, it’s understandable why some people are surprised to see only a couple of surefire mobile hits from a company with the pedigree of Nintendo and consider it a side venture that never realized its full potential. If you look closely at the console games in these series that Nintendo put out since, though, it isn’t ignoring everything learned while making mobile games.
Mobile's monumental impact
Nintendo has the masterful ability to find the strongest elements of an idea, draw those out, and then expand upon them to create something uniquely memorable. We’ve seen it do this time and time again with subsequent entries of its flagship series, but it’s a mindset it has applied to its mobile games upon closer inspection.
As far back as 2018, Pokemon: Let’s Go! Pikachu and Eevee recognized the charm of not needing to battle a Pokemon to capture it, and incorporated that into a traditional RPG experience. More recently, items and mechanics like gardening and cooking from Animal Crossing: Pocket Camp made their way into Animal Crossing: New Horizons and Mario Kart 8 Deluxe was able to revive its live service offerings by repurposing the best tracks and assets from Mario Kart Tour.
Fire Emblem Engage – Announcement Trailer - Nintendo Switch
The legacy of Nintendo’s mobile games could also be felt in the September 13 Nintendo Direct. The showcase’s first announcement was Fire Emblem Engage, which is turn-based strategy game where the main gimmick is being able to summon classic Fire Emblem characters with a ring. While it doesn’t look like Fire Emblem Engage goes full gacha, it’s clear that Nintendo recognized how people liked collecting and using classic Fire Emblem characters in a new adventure, so the developers drew and expanded upon that idea for Fire Emblem Engage.
Before the announcement of Pikmin 4, Shigeru Miyamoto also took a lot of time to highlight Pikmin Bloom. While we don’t know much about Pikmin 4’s gameplay, Nintendo could find some aspects of that game’s exploratory experience, weekly challenges, or something I’m not even thinking of to freshen up the next mainline game. The same could even happen with Super Mario Run the next time Nintendo decides to make a 2D Mario game.
While watching Fire Emblem Engage’s reveal during the latest Nintendo Direct, it became clear that Nintendo’s mobile games have quietly become influential forces in the company's console games. Nintendo has slowly plucked the best ideas out of them and brought them into Switch games without extra monetization. While the future is cloudy for Nintendo's seemingly stalled mobile push, I hope the company can still find a place for its games on mobile, using the platform as a space to experiment with its beloved series.

Read more
Cold Stone’s Nintendo-themed ice cream sundaes are a sweet way to beat the heatwave
Nintendo's three Cold Stone ice cream flavors.

It's the hottest summer on record, and gamers are looking for ways to cool themselves down (and their consoles, as both Nintendo and Valve have warned that their systems can overheat). To help beat the heat, Cold Stone is selling Nintendo-themed ice cream sundaes inspired by Kirby and the Forgotten Land, Mario Party Superstars, and Animal Crossing: New Horizons.

Naturally, I had to review them. For journalistic purposes, of course.

Read more
Animal Crossing: New Horizons Turkey Day guide
Animal-Crossing-New-Horizons-Cook

Animal Crossing: New Horizons is celebrating the second Turkey Day event this year on November 25. Seasonal events are some of the most exciting reasons to jump back into the game for their unique and time-limited tasks, but mostly for the special rewards you can earn that you otherwise couldn't get your hands on. With the most recent 2.0 patch and DLC already having been released and marking the end of any substantial additions coming to Animal Crossing: New Horizons, these events are even more important to participate in to keep the game, and your island, feeling fresh.

Turkey Day is a not-too-subtle reference to Thanksgiving but renamed so that players around the world will be able to associate with it. Also, the key new character for Turkey Day is himself a turkey, so the name feels quite appropriate. Last year offered a ton of great rewards for helping to whip up some seasonal dishes, and we expect this year to be quite similar. However, with cooking now being a part of the normal gameplay, there may be a few surprises in store when the 25th rolls around. If you want to get a (turkey) leg up on what to expect from this year's Turkey Day in Animal Crossing: New Horizons, here's a full guide on how to prepare.

Read more