Skip to main content

Buying a GPU is still difficult and expensive, but sales continue to skyrocket

Amid the ongoing chip shortage, PC-based GPU sales only continue going up. According to Jon Peddie Research, 123 million graphics cards were shipped during the second quarter of 2021, and the growth is likely to continue. The year-to-year growth is even more impressive, showing an increase of 37%. The report contains several interesting figures, including confirmation of what we all know to be reality — graphics cards are quick to sell out, and the demand for them only continues to rise. Shipments of GPUs also increased by 3.4% compared to last quarter.

Unsurprisingly, Nvidia noted the biggest rise in sales with 3.8%, while AMD’s sales went up by 2.3%. Intel’s shipments rose by 3.6%, a number that is likely to go up when Intel releases its first gaming GPU in 2022. The overall market share for these manufacturers heavily favors Nvidia — the brand owns 83% of the discrete GPU market share as of the second quarter of 2021, with AMD owning 17%. Compared to the same quarter of 2020, Nvidia noted a 3% increase, which means that AMD saw a 3% loss. Intel doesn’t own enough of the discrete graphics card market yet to be considered a contender in this arena.

Nvidia GeForce RTX 30 Series
Nvidia

The overall graphics cards attach rate, meaning a full scope of integrated and discrete GPUs, as well as workstations, notebooks, and desktops, amounted to 117% for the second quarter of 2021. That’s a minimal (-0.1%) decrease over the last quarter. In a quarter of mostly upward trends, there was another decrease compared to the first quarter of this year — shipments of desktop graphics add-in boards (AIBs with dedicated graphics cards) shipments by -2.9%.

Recommended Videos

Jon Peddie Research stated that graphics cards are typically a good indicator of the PC market as a whole. This is because a GPU is installed in every system before it is shipped by the suppliers. However, this quarter’s attach rate dropped marginally because of an increase in Chromebook sales, which typically do not have a discrete GPU.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

Graphics cards were not the only components that were sold in huge amounts. The overall PC processor market saw a 3.5% increase quarter-to-quarter, but the year-to-year jump is much higher at 42.1%. There was also a 3.4% rise in tablet shipments in comparison to the previous quarter.

AMD's RX 6900 XT graphics card.
AMD

These numbers further prove that the situation is unusual due to the GPU shortage. According to Jon Peddie Research, the second quarter of the year is typically when we’d expect to see a drop in shipments, but this year brought an increase. The supplies may slowly be normalizing, but manufacturers are still short on component parts, substrates, capacitors, and other necessary items. This forced brands with diverse stocks, such as AMD and Intel, to focus their efforts on just one part of the market instead of trying to diversify further.

“COVID  has distorted every forecasting model in the universe — even Moore’s Law has been disrupted. Predictions based on short-term conditions have created conflicting and distorted estimates from some quarters that will be proven wrong and embarrassing,” said Jon Peddie, the President of JPR.

With the holiday season ahead and the chip shortage in full swing, most of the semiconductor vendors are expecting a 3% increase compared to the previous year. However, supplies and rumors both show that we may not see a great jump in the availability of GPUs and CPUs for a long while.

Monica J. White
Monica is a computing writer at Digital Trends, focusing on PC hardware. Since joining the team in 2021, Monica has written…
Intel’s new $249 GPU brings 1440p gaming to the masses
An exploded view of Intel's Arc A580 GPU.

Intel is trying to redefine what a "budget GPU" really means in 2024, and it's doing so with the new Arc B580 GPU. In what Intel itself described as its "worst kept secret," the B580 is the debut graphics card in Intel's new Battlemage range of discrete GPUs, and it's arriving at just $249. That's a price point that's been relegated to 1080p for decades, but Intel says the B580 will change that dynamic.

It's a 1440p GPU, at least by Intel's definition. That's despite the fact that Intel is comparing the card to GPUs like the RTX 4060 and RX 7600, both of which are more expensive than the B580 and squarely target 1080p. Intel says it can deliver higher performance than these two GPUs while undercutting the price, all in an attempt to capitalize on 1440p gamers. "1440p is becoming 1080p," as Intel's Tom Petersen put it in a pre-briefing with the press.

Read more
Intel Battlemage is almost here, but the wait isn’t over
Intel Arc A770 GPU installed in a test bench.

After weeks of rumors, it's finally a fact: Intel Arc Battlemage is on the imminent horizon, and the company is set to announce its next-gen GPUs on December 3. However, according to leaks, we're not getting the full scope of Intel Battlemage just yet. In fact, it may be a long time before we see Battlemage rank among the best graphics cards.

It's been a quiet year for Intel's discrete graphics department, but the last few weeks have been filled with leaks, and now, Intel itself confirms that we're getting some sort of an announcement tomorrow. It's unclear what exactly is being announced, other than the fact that it's Battlemage.

Read more
You can now buy eight RTX 5090s for over $50,000
Comino Grando server.

It's true that we're all waiting for the release of Nvidia's best graphics cards, but ... not like this. The RTX 5090 made a surprise appearance in a GPU server made by Comino, a company that deals with data center design and construction. Although still unannounced by Nvidia, the GPU can now be preordered directly from the manufacturer, but not by itself -- and at a whopping price of around $5,000 per GPU.

Just to clarify: No, Nvidia's RTX 50-series is still not here, and as of yet, Nvidia hasn't even confirmed that there will be an RTX 5090 at all. However, Comino opened up preorders for its next-gen Grando Server equipped with either six or eight RTX 5090 GPUs. This is worrying news for gamers because the RTX 5090 was always meant to be a consumer card. Still, the reality is that the RTX 4090 remained in high demand throughout its tenure because of its AI capabilities, and the RTX 5090 is only going to be even better in that regard.

Read more