Skip to main content

AMD finally has a strategy to beat Nvidia’s DLSS

Frank Azor presenting at AMD's RDNA 3 launch event.
AMD

AMD’s FidelityFX Super Resolution 3 (FSR 3) has had an uphill climb so far, but things might get better in 2024. According to a statement from the company’s chief technology officer, this year will be a big one for AMD in terms of AI — and this doesn’t just mean large-scale AI, but also upscaling. Are we going to see some major changes in AMD’s next-gen RDNA 4 graphics cards?

The tantalizing bit of information comes from Mark Papermaster, AMD CTO, who was a guest on the No Priors Podcast. At the very end of the interview, Papermaster gave a few hints as to what’s on AMD’s agenda for 2024. It’s all about AI, and no surprise — Nvidia has adopted the same approach.

“This, for us, is a huge year because we spent so many years developing hardware and software capabilities for AI. We just completed AI-enabling in our entire portfolio, so cloud, edge, PCs, embedded devices, [and] gaming devices. We’re enabling our gaming devices to upscale using AI. And 2024 is really a huge deployment year for us,” said Mark Papermaster.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

This is a vague teaser, but mentioning gaming devices and upscaling specifically is a strong pointer that AMD may be looking to buff FSR with AI capabilities. While Nvidia’s DLSS 3 and Intel’s XeSS are both hardware-powered and use AI in order to upscale, AMD’s FSR 3 does not. It’s based on a temporal upscaling technique and not supported by hardware solutions. This makes FSR highly accessible — after all, it’s open-source and available on graphics cards from all three vendors — but it may also limit AMD’s capabilities in improving the tech.

Two AMD Radeon RX 7000 graphics cards on a pink surface.
Jacob Roach / Digital Trends

So far, Nvidia has dominated the upscaling scene. FSR 3 marks a huge step up from the previous generation, but its adoption is progressing at a snail’s pace, meaning that it’s only available in a handful of games right now. Meanwhile, Nvidia’s DLSS 3 is a major selling point in this generation, elevating GPUs like the RTX 4060 or the RTX 4070 Super to much higher levels of performance.

Mark Paperman appears to be well aware of AMD’s current position in the AI space, and hints that the company is looking for ways to completely change the narrative. He said: “I think we’re often unknown in the AI space. Everyone knows our competitor, but we not only want to be known in the AI space, but based on the results, based on the capabilities, and the value we provide, we want to be known (over the course of 2024) as the company that really enabled broad AI across that breadth of applications. […] I think this is also the year that that expanded portfolio of applications comes to life.”

Although these hints are subtle, it does appear that AMD may want to integrate AI into FSR — and the whole conversation was focused on 2024, so those changes might be just around the corner. Perhaps we might see some architectural changes in RDNA 4 graphics cards, which are set to come out this year.

Monica J. White
Monica is a UK-based freelance writer and self-proclaimed geek. A firm believer in the "PC building is just like expensive…
AMD confirms plans to not play ‘king of the hill’ with Nvidia
Two AMD Radeon RX 7000 graphics cards on a pink surface.

There’s been lots of reports about AMD’s changing strategy around its desktop graphics cards, but we finally have something a bit more definitive.

When asked directly at a press Q&A at IFA 2024, Jack Huynh, AMD's senior vice president and general manager of Computing and Graphics, discussed how the company's upcoming approach to competing with Nvidia would change moving forward. The goal is still to achieve higher market share against Nvidia, but that may not involve releasing the high-end flagship tier that some PC enthusiasts want.

Read more
AMD and Intel are finally getting the Copilot+ treatment
The Asus Zenbook S 16 sitting on a coffee table.

Microsoft confirmed at IFA 2024 that its slate of Copilot+ features are coming to AMD and Intel laptops later this year. In a blog post, Microsoft revealed that AMD and Intel PCs that meet the minimum Copilot+ requirements will receive the AI features in November through free Windows 11 updates.

The inclusion of AMD and Intel has been up in the air since Microsoft released Copilot+ laptops exclusively with Qualcomm CPUs earlier this year. Although AMD and Intel held strong that the AI features would be available on Ryzen AI 300 and Lunar Lake CPUs, respectively, neither company would provide a definitive time frame.

Read more
I didn’t expect the Core i5-14600K to beat the Ryzen 5 9600X
Intel Core i5-14600K processor inside its socket.

During the past few years of searching for the best processors, AMD has usually come out on top. Aggressive pricing, a consistent core strategy, and assurance of future upgrades has been enough to explain away the few performance advantages Intel has had. So, I'm sure you could imagine my surprise when the Intel Core i5-14600K handily came out on top against AMD's newer Ryzen 5 9600X.

It comes out ahead in quite a big way, too. Although the Ryzen 5 9600X and Core i5-14600K are both excellent CPUs under $300, it looks like Team Blue is taking the win this time.
Specs

Read more