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Act fast! This 77-inch LG OLED is $1,500 off today

The LG B4 Series OLED 4K TV on a white background.
LG

When it comes to OLED TV deals, one of the top brands we always have our eye on is LG. After all, these are the guys that allowed OLED TVs to go mainstream over the last several years. And it just so happens that Best Buy is offering a solid markdown on a huge 2024 LG OLED screen:

For a limited time, when you purchase the LG 77-inch B4 OLED Series at Best Buy, you’ll spend $2,000. At full price, this model sells for $3,500.

Why you should buy the LG 77-inch B4 OLED

The LG B4 Series is a fantastic TV for cinema buffs, gaming die-hards, and even casual TV watchers. Instead of using LED backlighting, OLEDs are equipped with self-emissive pixels that are individually controllable. This means when a pixel is turned off, that part of the picture shows up as pure black. This is why OLEDs are renowned for color and contrast accuracy, a feat only furthered by LG’s 4K picture processing and upscaling.

Gamers and sports fans will relish the fact that this big OLED delivers a 120Hz refresh rate, and each of its four HDMI ports are 2.1 certified. This allows the B4 Series to bring the kind of motion clarity and lag-free performance to the table that every PS5 or Xbox fan wants at all times! And thanks to its class-leading HDR support, your favorite movies, shows, and games get both a peak brightness and color brightness boost.

As for all things apps, the B4 Series comes with LG’s webOS 24, which gives you access to numerous streaming platforms, games, free live TV stations, AirPlay compatibility, and so much more. While the LG B4 OLED Series is definitely one of the most popular OLED sets to buy in 2024, this is one of the best sales we can recall for the 77-inch size.

Save $1,500 when you purchase the LG 77-inch B4 OLED Series at Best Buy, and be sure to check out some of the other LG TV deals we’ve been digging up. We also have a more general list of TV deals for you to look through.

Michael Bizzaco
Michael Bizzaco has been writing about and working with consumer tech for well over a decade, writing about everything from…
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