Skip to main content

GE brings facial recognition to your morning coffee … but it’s more etch-a-sketch than laser printing

We heard something about free lattes down at the Create tent at SXSW and naturally, had to drag our sleep-deprived selves down for a complimentary cup of Joe. But GE’s Brilliant Brew truck wasn’t churning out just your average caffeine fix – the crew came equipped with robot coffee makers that will take your photo and draw them onto the foam as latte art.

Recommended Videos

The best way to understand the simple technology behind this is to think of the coffee makers as printers. Baristas will start out by snapping a photo of you or a logo on your business card with their webcam. Then, a program simplifies the outline of your face or logo and draws them out as X, Y, and Z axes. Using this data, the coffee maker takes a syringe of coffee and draws out the axes atop your latte foam as one would with ink on paper. Essentially, the machine prints out the lines on the foam to craft a unique, personalized drink.

GE_BrilliantBrewTruck
Image used with permission by copyright holder

However, while the idea seemed simple enough, the process was a bit more difficult in practice. If there is too much light in the base photo, the webcam won’t recognize some features of a person’s face – such as nose, mouth, eyes, or eyebrows. If there isn’t enough light, the outline just looks like a giant blob. Plus, since the canvas is basically foam bubbles, it was only a matter of time before the air dissipates and the coffee outline blows the art out of proportion. We had to make do with GE’s situation out on this sunny, windy day in Austin, and the result? Well…

GE Brilliant Brew latte art
Image used with permission by copyright holder

I never thought I’d be vain enough to say this about myself, but I think I look better in person. At least the coffee version of myself tasted pretty darn good.

Natt Garun
Former Digital Trends Contributor
An avid gadgets and Internet culture enthusiast, Natt Garun spends her days bringing you the funniest, coolest, and strangest…
Rivian tops owner satisfaction survey, ahead of BMW and Tesla
The front three-quarter view of a 2022 Rivian against a rocky backdrop.

Can the same vehicle brand sit both at the bottom of owner ratings in terms of reliability and at the top in terms of overall owner satisfaction? When that brand is Rivian, the answer is a resonant yes.

Rivian ranked number one in satisfaction for the second year in a row, with owners especially giving their R1S and R1T electric vehicle (EV) high marks in terms of comfort, speed, drivability, and ease of use, according to the latest Consumer Reports (CR) owner satisfaction survey.

Read more
Hybrid vehicle sales reach U.S. record, but EV sales drop in third quarter
Tesla Cybertruck

The share of electric and hybrid vehicle sales continued to grow in the U.S. in the third quarter, the Energy Information Administration (EIA) reported this month.

Taken together, sales of purely electric vehicles (EVs), hybrids, and plug-in hybrids (PHEVs) represented 19.6% of total light-duty vehicle (LDV) sales last quarter, up from 19.1% in the second quarter.

Read more
Tesla’s ‘Model Q’ to arrive in 2025 at a price under $30K, Deutsche Bank says
teslas model q to arrive in 2025 at a price under 30k deutsche bank says y range desktop lhd v2

Only a short month and half ago, Tesla CEO Elon Musk told investors that outside of the just-released driverless robotaxi, a regular Tesla model priced at $25,000 would be “pointless” and “silly”.

"It would be completely at odds with what we believe,” Musk said.

Read more