Sometimes it seems like the only way the leading social networking Web site MySpace comes up in conversation or the media is in a negative light: child predators stalking minors via MySpace, school bomb threat made via MySpace page; obscene content posted via MySpace pages; students failing classes because they spend too much time monitoring their friends lists&hellp;the list is seemingly endless.
Now MySpace has launched its own MySpace Impact Awards to honor organizations and individuals “making a difference in the world” via MySpace. The Impact Awards will be broken into six categories—Community-building, Health and Safety, Social Justice, Poverty Relief, Environmentalism, and International Development—and MySpace members will be able to nominate candidates and vote on the awards. Votes will be tallied monthly to select an overall winner from one of the categories; winners will get promotional support from MySpace.
“Thousands upon thousands of our members are using MySpace as a platform to make a positive impact,” said Chris DeWolfe, MySpace CEO and co-founder. “The Impact Awards are our way of thanking them and honoring them for leveraging the power of MySpace to do good.”