Microsoft Taking Xbox 360 to China?

By Geoff Duncan Published January 15, 2007

Microsoft Taking Xbox 360 to China?

Microsoft is apparently working toward launching its Xbox 360 video gaming console in China, assuming it can get a stamp of approval from Chinese authorities and regulators.

According to reports, Microsoft is working with both computer distributors and Internet service providers in mainland China with an eye towards authorizing official sales agents for the gaming system in the country. However, Microsoft is also talking with regulators in China’s culture and information ministries to ascertain whether authorities are comfortable with the product and the content it makes available, as well as the Xbox 360’s integrated Internet and Internet-based multiplayer gaming features and online communities.

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When Microsoft introduced the Xbox 360 in 2005, it said it planned to launch the system in China, and the Xbox 360 is available in Hong Kong for about HK$2,400, which is roughly US$300. Although no official timeframes have been released, multiple sources indicate Microsoft would like to begin selling the Xbox 360 in major Chinese cities such as Shanghai in the first quarter of 2007, possibly as soon as the lunar new year (which, in 2007, will occur in the middle of February).

China’s famously pirate-laden software market may be difficult for Microsoft and other video game manufacturers: console makers traditionally don’t make much money on gaming consoles until they reach the end of their lifespans (Sony only started selling the PS2 in China three years ago), instead relying on revenue from publishing software titles to make money off the business. However, in an economy where piracy may seriously undercut software sales, the economic opportunity provided by China’s growing middle class and tech-savvy consumers may be offset by grey markets and domestic piracy.

Former Digital Trends Contributor

Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…

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Rebuild your own nostalgia with this detailed Xbox 360 toy set

xbox 360 mega building set replica

Although Microsoft is shutting down the Xbox 360 Store next year and definitely wants you to pick up its newest console for Starfield, it has still found a new way to appeal to the nostalgia of Xbox 360 players. It's doing so through the new Mega Showcase Microsoft Xbox 360 Collector Building Set, which will be available this October.

This set will be available starting on October 8 and will cost you $150 dollars; that said, you'll only be able to pick one up at Target. Mega makes Lego-like replica models of things for people to build, and this one is intricately designed to look like the launch version of Xbox 360. It's at 3:4 scale and made up of 1342 pieces. With it, players can build a version of the Xbox 360, a controller, and a case and disc for Halo 3. Even the packaging it comes in looks like the boxes Xbox 360 consoles came in at release.
Once built, this model will actually have working lights and a disc drive, as well as a hard drive and side shell panels that are removable. It obviously won't be able to play actual Xbox 360 games, but it still looks like a faithful recreation of Microsoft's classic game console. This is far from the first time we've seen video games and their consoles branch over into the work of buildable toys, as Nintendo patterned with Lego to create various Mario sets as well as a replica NES.
The Mega Showcase Microsoft Xbox 360 Collector Building Set releases exclusively at Target on October 8.

Gaming

The impending Xbox 360 Store closure makes me wary of Game Pass’ future

I'm an avid Xbox Game Pass user, often trying almost every game that comes to the service and closely following the games coming to and leaving the service each month. Following some recent announcements by Microsoft, though, I've been thinking a lot more about something else about Xbox Game Pass and Microsoft's current digital-focused Xbox storefronts and ecosystem: what happens when it all goes away?
Microsoft announced last week that it will shut down the Xbox 360 Store in July 2024. After that day, it will be impossible to buy games, movies, or TV shows digitally on the Xbox 360 store; it's just like what happened with the 3DS and Wii U eShops earlier this year. That announcement also came not long after Microsoft revealed it would replace Xbox Live Gold with Xbox Game Pass Core in September. With these changes, Microsoft is stamping out any support or focus its giving to the Xbox 360's era as a platform. As someone who grew up mostly playing Xbox 360, seeing these things I grew up with go away is saddening. It's also making me think about the day this will eventually happen to Xbox Game Pass or the store on the Xbox One and Xbox Series X/S.

Frankly, I'm not as concerned that Microsoft is going to do it anytime soon. Microsoft has given no indication that it plans on abandoning Xbox Game Pass. It's a really successful subscription service heavily integrated into all of its current platforms, there are titles confirmed to launch day one on it into 2024 and beyond, and Xbox initiatives like Play Anywhere and Smart Delivery ensure that at least some version of most Xbox games are available on other platforms. While I expect it to be the primary part of Microsoft's gaming strategy over the next decade, as someone who mainly played Xbox 360 growing up and is now seeing its storefront and subscription service go away, I'm now thinking about what the end of the Game Pass era will look like.
These recent actions have indicated that Microsoft will eventually be willing to do the same to the storefronts and subscription service we're currently using. Even after the backlash PlayStation, Nintendo, and Xbox all faced from these announcements, Sony is the only one that has backtracked its plans to close down older digital storefronts, at least temporarily. Xbox Game Pass is the current hotness for Microsoft, but what happens come the day it isn't? A lot more games are digital-only or tied to a subscription this generation, and those are the games most at risk of being lost if a digital storefront shuts down.
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Gaming

Microsoft will shut down the Xbox 360 Store next year

An image of backward compatible Xbox 360 games.

Microsoft announced today that it plans to shut down the Xbox 360 in 2024, an extremely disappointing move that's bad for game preservation.

The Xbox 360 Store, also known as the Xbox Live Marketplace, has been present on Microsoft's second game console in some form ever since it launched in 2005. In recent years, storefront shut down for older systems have become more common. The 3DS and Wii U eShops went offline in March despite player anger, while Sony planned to shut down the PS3, PSP, and PS Vita storefronts in 2021 before reversing that decision because of the backlash. Regardless, the loss of any storefront is a dour move for the video game industry, as some games are exclusively available to them and will be lost forever when the store goes offline.