Skip to main content

Little dog, big bite: Audi’s A3 Super Bowl ad shows us the dangers of compromise

little dog big bite audis a3 super bowl commercial shows us dangers compromise  audi ad
Image used with permission by copyright holder

Days before the Seahawks and the Broncos go head-to-head at New Jersey’s MetLife Stadium, Audi has released its full 60-second Super Bowl XLVIII commercial.

The spot, titled “Doberhuahua,” takes us to the pet store, where a couple tries to make the important decision between a cute, tiny Chihuahua, and a large, regal Doberman. The salesman suggests that they compromise and crossbreed the dogs, leaving the husband to dream of life with a Doberhuahua.

Recommended Videos

It doesn’t take long before the world is overrun with these tiny monsters, and even Sarah McLauchlan’s smooth tunes can’t calm the beasts. We realize pretty quickly that sometimes, finding middle ground is just for the dogs. And for those wondering, the closest thing we can find to a real Doberhuahua is a “Chipin,” which is the crossbreed between a Chihuahua and a Miniature Pinscher. They’re not nearly as terrifying.

Audi promises that its 2015 A3 will provide a life without compromise. What do you think? Tell us in the comments.

Davis Adams
Former Digital Trends Contributor
Whether you're talking about gadgets or cars, Davis always seems to prefer "next year's models." He's a neophile to the core…
Ford offers 10-year warranty as EcoBoost engine-failure probe ends
2021 ford f 150 review front three quarter

It began in July 2022 as regulators started looking into reports of engine failures affecting 2021 Bronco SUVs. It then turned into a two-year probe covering more than 411,000 vehicles outfitted with Ford’s EcoBoost engines, including the Ford F-150 Bronco, Edge and Explorer, as well as the Lincoln Aviator and Nautilus.

And now, the verdict is in.

Read more
Zero Motorcycles expands line with lighter, lower-cost models
A rider sitting on a Zero XE watching another rider doing donuts in the dirt on a Zero XB.

Zero Motorcycles announced its 2025 lineup with two new lightweight electric on- and off-road models that expand its reach to the e-bike and light e-motorcycle markets. Zero's current electric commuter, touring, and adventure motorcycles cost more than $12,000.  Zero plans to roll out six new sub-$10,000 models during the next two years in what it terms an "All Access" strategy to meet the needs of additional riders. The new models will comprise Zero's new X Line.
The Zero X-Line

The XE and XB motorcycles resemble motocross bikes with narrow knobby tires, flat saddles, relatively flat bars, and ample clearance between the wheels and fenders. When they arrive at U.S. dealerships in the summer of 2025, they will be sold for off-road riding only, although both will be sold as street-legal models in Europe.

Read more
AT&T, Voltpost bring internet connectivity to EV charging lampposts
att voltpost streetlight charging newlabdetroit 63

Move over, Supercharger network.

EV charging networks have been fast expanding across U.S. roads and highways over the past year, led by the likes of Electrify America, Tesla, and Chargescape, to name a few.

Read more