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Apple Cutting Prices For The Holidays

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You might say there’s never been a better time to buy a Mac. Resellers like Best Buy are dropping prices to attract business, up to $100 on a Macbook. Now Apple is fighting back to get its share of that business.

Apple store managers have been told to match all reseller discounts. According to a blog report on ifoAppleStore, they’ve been instructed to match any other price as long as the customer brings in an ad to prove that lower price.

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The offer only applies to selected laptops and marks a first for Apple, which has a history of never offering discounts, except on Black Friday. There will also be a special iPhone 3G gift card. Some Apple stores are set to open as early a 3 a.m. tomorrow.

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