Toshiba Goes Blu-ray

By Digital Trends Staff Published October 25, 2009

Toshiba Goes Blu-ray

It lost the HD DVD versus Blu-ray war, and after some time to lick its wounds, Toshiba has announced it’s going to begin making products that will play Blu-ray discs.

Once the big movies studios backed Blu-ray it was all over for Toshiba and the HD DVD format last year, but now the company realizes it needs a share of the new pie, so it’s going to make Blu-ray DVD players, as well a drives to desktops and laptops that will play Blu-ray, with the first products available before the end of the year.

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Toshiba also plans to join the Blu-ray Disc Association (BDA).

In a statement, the company said:

"In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA."

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