Rovio and Hasbro team up for Angry Birds Transformers

By Rick Marshall Published June 16, 2014

rovio hasbro team angry birds transformers — Image used with permission by copyright holder

First they flapped their way into the Star Wars universe. Now, it’s the Transformers. Rovio’s Angry Birds truly are a force to be reckoned with.

Rovio and Transformers license-holders Hasbro announced today that the iconic, barrier-busting birds will get a Transformers makeover in a new line of toys, merchandise, and of course, a mobile game. The upcoming Angry Birds Transformers will use the collectible toy-to-game Telepods system that debuted with Angry Birds Star Wars, allowing players to purchase — wait for it — “Autobirds” and “Deceptihogs” figures that can then be unlocked within the game as playable characters with special abilities.

Recommended Videos

“We’re really excited to combine the iconic Transformers universe with the quirky world of Angry Birds,” said Blanca Juti, Chief Marketing Officer of Rovio, in a press release announcing the project. “This mash-up is going to appeal to those who grew up with the brand in the ’80s, as well as fans of the brand today.”

There’s no official word on when the Angry Birds Transformers game will be released, but with the toys scheduled to hit shelves later this year, it’s reasonable to expect a similar timeline for the game’s arrival.

Along with announcing the Angry Birds Transformers partnership, the companies also launched a new website for the project at transformers.angrybirds.com, where updates in the coming weeks have been promised.

‘Til all are one, indeed.

Topics

Mobile

Former Digital Trends Contributor

A veteran journalist with more than two decades of experience covering local and national news, arts and entertainment, and…

Audio / Video

You Asked: What’s the most impressive thing you saw at CES?

You Asked CES Editors Cut

On today’s special edition of You Asked, we tracked down each of our editors and put them on the spot to find out what they thought was the most impressive thing they saw at CES 2025 in Early January. Let’s find out what they had to say.
Panasonic Z95B

There’s been some really cool TV tech at CES, but the thing I’m most excited about is the new Panasonic Z95B. Instead of the regular OLED display structure we’ve seen in recent years with MLA technology, this uses a four-layer panel structure. It features individual red, green, and blue layers (two of the latter) for the emissive light.

Gaming

3 game studios are closing their doors, including the developer of Godfall

Godfall player in combat.

We're barely into 2025, and the gaming industry has already delivered bad news: Three studios are shutting their doors, resulting in dozens of layoffs. Two of the three studios are subsidiaries of Enad Global 7, and the company said, "This decision does not come lightly and follows several initiatives to turn the subsidiary profitable."

The first studio to close is Toadman Interactive, best known for Immortal: Unchained and Bloodsports TV. While not the direct developer, the studio offered support during the development of The Lord of the Rings Online and MechWarrior 5: Mercenaries. According to Enad Global 7, the closing affects everyone not under contract, and existing employment contracts will be honored. Adding salt to the wound is the news that 38 developers from Piranha Games are also going to be laid off following the subpar performance of MechWarrior 5: Clans.

Gaming

Hyper Light Breaker is starting early access on the right foot

A group of Breakers in Hyper Light Breaker.

Hyper Light Breaker finally enters early access later this week, and the future is already looking bright for it. Ahead of its January 14 release, I played Heart Machine's new co-op game with its developers and saw its game loop in action. The bones of a fantastic action-roguelike are here, setting the stage for a true Risk of Rain 2 rival. I could see it becoming the next roguelike I lose dozens of hours to as I'm already eager to do just one more run.

I see room for Hyper Light Breaker to grow too as Heart Machine continues to balance and polish it in early access by adding more gear and variety in its open world. I’m already comfortable recommending Hyper Light Breaker as it enters early access, and I can’t wait to see where it ends up a year from now as we approach its 1.0 release.