Skip to main content
  1. Home
  2. Cars
  3. News

Honda’s ‘Keep Up’ advertisement gives a quick glimpse of the new Civic Type R

By
Honda – Keep Up
We’re less than a week away now from the all-new Honda Civic Type R’s debut at the 2015 Geneva Motor Show.
Recommended Videos

Set to be fully revealed on March 3rd, the Type R is the most powerful production Civic ever. We know that’s not saying much, but the output from its 2.0-liter turbo VTEC engine (which Honda says is “more than 276 horsepower”) rivals that of the original Acura NSX.

In a new advertisement called ‘Keep Up,’ Honda introduces several members of its new lineup, including the new NSX, Honda HR-V, and of course the Type R. Even the ASIMO robot and HondaJet make an appearance.

At about the 30-second mark, the sporty Civic slides by, followed by the repetition of the word ‘improve.’

That relationship is further fleshed out in the specs, and the 276-plus-hp engine is just the beginning.

The car has gone through extensive work in the wind tunnel to become as slippery as possible, with a wide front splitter, shaped front bumper, and a flat underbody managing airflow and reducing drag. The Civic Type R has a reported top speed of 167 miles-per-hour.

Honda Civic Type R
Image used with permission by copyright holder

The car also features an ‘+R’ button that remaps engine torque, increases steering response, and stiffens the Adaptive Damper System to sharpen up driving mechanics. The Civic wears 19-inch wheels and Brembo brakes as well, which were designed specifically for this car.

At this time, there are no definitive plans to bring the Type R to the U.S. There are rumors of a U.S.-spec version somewhere down the road though, so keep your fingers crossed.

No offense, Civic Si, but we’re ready for a step up.

Topics
Andrew Hard
Andrew Hard
Former Digital Trends Contributor
Andrew first started writing in middle school and hasn't put the pen down since. Whether it's technology, music, sports, or…
Never mind slowing sales, 57% of drivers will likely have an EV in 10 years

Sales of electric vehicles (EVs) have slowed globally over the past few years. But should EV makers cater more to the mainstream, it’s likely that 57% of drivers will have an EV in 10 years, consulting firm Accenture says.

Last year, nearly 14 million EVs were sold globally, representing a 35% year-on-year increase. But it was much slower than the 55% sales growth recorded in 2022 and the 121% growth in 2021.

Read more
I spent a week with an EV and it completely changed my mind about them
The Cupra Born VZ seen from the front.

After spending a week with an electric car as my main vehicle, opinions I’d formed about them prior to spending so much time with one have changed — and some quite dramatically.

I learned that while I now know I could easily live with one, which I wasn’t sure was the case before, I also found out that I still wouldn’t want to, but for a very different reason than I expected.
Quiet and effortless

Read more
Trade group says EV tax incentive helps U.S. industry compete versus China
ev group support tax incentive 201 seer credit eligibility

The Zero Emission Transportation Association (ZETA), a trade group with members including the likes of Tesla, Waymo, Rivian, and Uber, is coming out in support of tax incentives for both the production and sale of electric vehicles (EVs).

Domestic manufacturers of EVs and their components, such as batteries, have received tax incentives that have driven job opportunities in states like Ohio, Kentucky, Michigan, and Georgia, the group says.

Read more