Skip to main content

Watch (and hear) the Ford Focus RS conquer a coastal road in this TV spot

All-new Ford Focus RS on the road
Due to its aggressive marketing campaign and heavily scrutinized buildup, we already know a lot about the new Ford Focus RS.
Recommended Videos

We know it’ll have a 2.3-liter, 315-horsepower EcoBoost engine, all-wheel drive, and a twin-clutch ‘Rear Drive Unit’ that sends power from side to side. We know that it’ll offer a six-speed manual, and even its ‘Drift Mode’ feature is no longer a secret. Now, we know how it’ll sound.

Yes, engine notes and exhaust tones may be completely irrelevant to the average car buyer, but as enthusiasts, we eat this stuff up.

Ford Europe has just released a new advertisement for the RS, which shows the blue hatching bombing through some mountain roads.

In the 56–second film, you get a good taste of the Focus’ raspy, fervent engine note, as well as the car’s flat handling dynamics.

The advertisement also lists the vehicle’s driving modes (Normal, Sport, Track, and Drift) the last of which we covered last week.

The Focus’ drift setting works in tandem with the electronic stability control system to keep the car in line even while sliding. While the driver is still responsible for piloting the car (unlike in this self-drifting BMW), the RS’ computers will step in if the yaw angle becomes too severe.

That said, the system was designed to encourage slippery driving, just with an electronic chaperone watching over the shoulders of learning drivers. For savvy drifters, the stability control can be turned off completely.

“It’s like [being] a trapeze artist,” explained Ford Performance Director Dave Pericak. “We’re going to put the safety net underneath you, but you’re still going to have to go up there and perform the stunts yourself.”

Andrew Hard
Former Digital Trends Contributor
Andrew first started writing in middle school and hasn't put the pen down since. Whether it's technology, music, sports, or…
Never mind slowing sales, 57% of drivers will likely have an EV in 10 years

Sales of electric vehicles (EVs) have slowed globally over the past few years. But should EV makers cater more to the mainstream, it’s likely that 57% of drivers will have an EV in 10 years, consulting firm Accenture says.

Last year, nearly 14 million EVs were sold globally, representing a 35% year-on-year increase. But it was much slower than the 55% sales growth recorded in 2022 and the 121% growth in 2021.

Read more
I spent a week with an EV and it completely changed my mind about them
The Cupra Born VZ seen from the front.

After spending a week with an electric car as my main vehicle, opinions I’d formed about them prior to spending so much time with one have changed — and some quite dramatically.

I learned that while I now know I could easily live with one, which I wasn’t sure was the case before, I also found out that I still wouldn’t want to, but for a very different reason than I expected.
Quiet and effortless

Read more
Trade group says EV tax incentive helps U.S. industry compete versus China
ev group support tax incentive 201 seer credit eligibility

The Zero Emission Transportation Association (ZETA), a trade group with members including the likes of Tesla, Waymo, Rivian, and Uber, is coming out in support of tax incentives for both the production and sale of electric vehicles (EVs).

Domestic manufacturers of EVs and their components, such as batteries, have received tax incentives that have driven job opportunities in states like Ohio, Kentucky, Michigan, and Georgia, the group says.

Read more