Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

iOS-style video previews come to the Apple TV App Store

Apple TV
Jeffery Van Camp/Digital Trends
With previous generations of the Apple TV, the available apps were relatively limited, but with the introduction of tvOS and the App Store in the fourth-generation Apple TV, users have far more available to them. This variety can be somewhat overwhelming, since screenshots can only show so much about how an app actually works.

Yesterday Apple announced a small update to the App Store that allows developers to add video previews for their apps. This gives users a much better idea of how the app functions before downloading.

Related: Apple TV – It’s all about apps

Recommended Videos

If this sounds familiar, it’s because these types of previews are available in the iOS App Store, and have been since 2014. Why Apple didn’t offer this to developers from the start is puzzling, but to date the company still doesn’t offer similar app previews on the Mac App Store.

Don’t expect to find many of these preview videos available for the time being. While Apple has opened up the ability for developers to add these previews, developers still need to actually create the videos and add them to their App Store listings.

This is the second small update to come to the fourth-generation Apple TV this month. In early February, Apple updated tvOS’s universal search, adding support for three new channels: Fox Now, FX Now, and National geographic.

Far more changes are coming to the streaming box later this year with the release of tvOS 9.2, which is currently in beta. Features currently available to beta users include dictation, an updated app switcher, and Siri voice support for more languages.

Apple is also working on an updated Remote app for the iPhone, according to company executives Eddy Cue and Craig Federighi. The new remote app will act as a “full replacement” for the Apple TV’s hardware remote, including Siri and Trackpad functionality, and even the ability to act as a second controller for two-player games.

Kris Wouk
Former Digital Trends Contributor
Kris Wouk is a tech writer, gadget reviewer, blogger, and whatever it's called when someone makes videos for the web. In his…
Apple apes a major Amazon Prime Video feature in tvOS 18
An Apple TV 4K sitting on a wood entertainment center with a HomePod Mini behind it.

WWDC 2024 was all about improving platforms and software within the Apple ecosystem, and that continued into Apple TV, with the best streaming hardware you can buy getting a few minutes of face time. And the improvements are not only just targeted to Apple TV hardware (which includes Apple TV 4K) but also integrating with other Apple hardware and features.

"We design our Home products to elevate users’ everyday lives, and our latest updates reinforce that goal by delivering even more convenience and connection,” Stan Ng, Apple’s vice president of Apple Watch, Audio, Health, and Home Product Marketing, said in a press release announcing the new features. “This fall, tvOS 18 and our services take entertainment in the home to the next level by bringing timely information to fans about their favorite characters and scenes.”

Read more
Apple AirPods Pro will get head gestures and better calling with iOS 18
A person wearing the Apple AirPods Pro 2.

Along with a slew of new features for iOS 18, Apple's Worldwide Developer Conference keynote has given us a sneak peek at how the AirPods Pro will evolve come the fall.

One of the big changes is how you can respond to Siri's verbal options. For instance, when a call comes in and Siri asks if you'd like to accept, you can nod your head to do so or shake it to decline.

Read more
Does a job listing mean Apple TV is getting an Android phone app?
The Apple TV app listing in Google Play.

There already is an Android app for Apple TV. More than one, actually. Phil Nickinson / Digital Trends

Let's read way too much into a job listing from Apple. Spurred by a (paywalled) piece from Bloomberg under the headline "Apple Signals That It’s Working on TV+ App for Android Phones," the reblogging industry is all atwitter over the idea that an Apple TV app may be coming to Android phones and tablets. And it might!

Read more