While most videos you’ve watched on your phone (up until now, of course) have forced you to turn your device length-wise (or otherwise put up with a very small screen), imDown is getting ready to amend that bad habit. The imDown team claims that vertical video “is found to increase viewer engagement nine times more than horizontal,” and of course, it also makes for a more seamless viewing experience.
“We are providing content creators with a fast and easy way for them to transform their videos into a format we are now more accustomed to consuming — vertical and full screen,” imDown founder and CEO Jose Llorens says. “This is just the beginning for mobile video. With imDown, we are making this content accessible for everyone to discover video in this growing format.”
Users will be able to upload content that is up to a minute long, and will also be able to tag uploads so that they’re searchable by other members of the imDown community. Categories currently include topics like Adrenaline, Beauty, Creative, Epic Fails, and of course, Twerk.
“imDown is more than an app,” the team says. “It is a lifestyle committed to encouraging people to share their stories with the world in the best way possible.”
