Skip to main content

While you were looking for Easter eggs, Jeep owners were defying gravity in Moab

Every family has an Easter tradition. For some, it’s baked ham and potatoes. For others, it’s a big family reunion. For many off-road enthusiasts, Easter Sunday means making a pilgrimage to Moab, Utah, the Mecca of four-wheeling, to participate in the Easter Jeep Safari. If you missed any of the action, check out our exclusive gallery of photos from the nine-day event.

In spite of what its name suggests, the decades-old Easter Jeep Safari isn’t only for Jeep owners. The event is open to every street-legal off-roader with a generous amount of ground clearance and a two-speed transfer case. That means enthusiasts can roll up to the festivities in an International-Harvester Scout or in a Land Rover Defender, models that were developed specifically to compete against members of the Jeep lineup. However, Jeep Patriot owners will need to make pretty extensive modifications to their rig before they can tackle the trails.

In theory, a fully stock Wrangler Rubicon can participate in the Safari. However, a vast majority of the cars are heavily modified with lift kits that add inches of ground clearance, knobby tires, an array of aftermarket lights, and rails that protect the bodywork from impacts with the picturesque red boulders scattered across the Utah desert. Upgrades are the name of the game; these machines need to climb up steep slopes, soldier through ruts that would swallow a compact car, and drive over rocks like they’re mere speed bumps. You’d be hard-pressed to spot two identical cars on the Easter Jeep Safari.

Recommended Videos

Off-roading is only part of the event. It’s also an opportunity to meet like-minded enthusiasts and make friends, check out latest equipment from a growing list of aftermarket vendors, and learn more about the Jeep brand. Every year, the company builds a handful of concept cars specifically for the Safari and ships them out to Utah to put them through their paces. For Jeep, the Safari is at least as important as an international auto show.

This year, Jeep’s team of builders turned the Wrangler into a hot-rod, into a high-tech rig with drones on its roof, and into a heritage-laced tribute to the original Willys. They also celebrated the original Grand Cherokee’s 25th anniversary by building a resto-modded example that had fans screaming “WANT!”

If you’re tired of looking for Easter eggs, you know what to do next year. Buy (or, better yet, build) an off-roader and head over to Moab to find out how far off the beaten path it can go, and how much chassis-flexing it can take.

Ronan Glon
Ronan Glon is an American automotive and tech journalist based in southern France. As a long-time contributor to Digital…
Tesla and Elon Musk sued over use of AI image at Cybercab event
tesla and spacex CEO elon musk stylized image

Tesla’s recent We, Robot presentation has run into trouble, with one of the production companies behind Blade Runner 2049 suing Tesla and its CEO, Elon Musk, for alleged copyright infringement.

Tesla used the glitzy October 10 event to unveil its Cybercab and Robovan, and also to showcase the latest version of its Optimus humanoid robot.

Read more
Qualcomm wants to power your next car with the Snapdragon Cockpit and Ride Elite platforms
Qualcomm Snapdragon Cockpit Elite and Ride Elite automotive platforms

It’s been a big year for Qualcomm. Alongside its massive launch into laptop chips through the Snapdragon X Elite series, Qualcomm is now entering the automotive space. The company has announced the new Qualcomm Snapdragon Cockpit Elite and Snapdragon Ride Elite platforms at its annual Snapdragon Summit, which it flew me out to attend.

The two platforms are designed for different purposes, and can be used togetheror separately. The Snapdragon Cockpit Elite is built for in-vehicle infotainment systems and services, while the Snapdragon Ride Elite is built to power autonomous vehicle systems, including all the cameras and sensors that go into those systems.

Read more
Scout Traveler and Scout Terra forge a new path for EVs
Scout Traveler and Scout Terra.

Electric vehicles are inseparable from newness, whether it’s new tech, new designs, or new companies like Rivian, Lucid, and Tesla. But the Volkswagen Group’s new EV-only brand also relies heavily on the past.

Unveiled Thursday, the Scout Traveler electric SUV and Scout Terra electric pickup truck are modern interpretations of the classic International Harvester Scout. Manufactured from 1961 to 1980, the original Scout helped popularize the idea of the rugged, off-road-capable utility vehicle, setting the stage for modern SUVs.

Read more