Skip to main content

Alphabet's ideal city vision involves a world where Uber is king

alphabet google anniversary business changes becomes
zhu difeng/Shutterstock
In Alphabet’s fantasyland, there are no buses, subways or light rails — there is only Uber. Or at least, that’s what the tech conglomerate’s ideas for Columbus, Ohio, suggest. Documents the Guardian obtained from Sidewalk Labs, Alphabet’s smart cities think tank, reveal conceptual plans in which cities like Columbus should rid themselves of public transportation and instead subsidize travel through services like Uber.

Sidewalk Labs’ focus on this area comes after the city won the U.S. Department of Transportation’s Smart City challenge, earning $50 million in funding for research and development in the process.

Recommended Videos

Alphabet is providing Columbus with Flow, Sidewalk Labs’ traffic management software, for free as part of the competition. The service, according to Engadget, “monitors traffic levels using Google Maps and Waze, with the data coming out the other side used to improve transit routes.”

The software also offers an option that compares and contrasts all options of transportation in one spot, giving the power to the user to ultimately decide their travel plans while being made fully aware of all associated available options, particularly costs and times.

Sidewalk Labs’ plans are not based on any particular attack or divestment in public transport, however. The think tank told the Guardian that Flow is about using data and analytics to help cities work with their citizens to increase the efficiency of road, parking, and transit use, improving access to mobility for all.

Related: Green city or ghost city? Masdar a failed experiment in sustainable planning

“Flow will allow cities to understand their transportation systems in read time, and could be used to improve and plan public transportation, guide drivers directly to parking, or point commuters to shared mobility options they can use when public transportation is not an option,” Sidewalk Labs COO Anand Babu said.

Obtained documents also recommend that vacant lots should be turned into somewhat of a marketplace as well, so that surge pricing would be in effect on busier days to manage demand, and also suggest emptier lots via the Flow app … that means no more aimless driving just to find a place to put the car for a few hours.

While Google’s intentions here on the surface seem very driven by an effort to improve city life, it’s important to remember its own stake in Uber, as well as its research in the self-driving car space.

We’re still a ways off from Google’s ultimate vision — both technologically and legally — but a peek at Sidewalk Labs’ plans portend an interesting future.

Harrison Kaminsky
Former Digital Trends Contributor
Harrison’s obsession in the tech space originated in his father’s electronics store in Denville, New Jersey, where he…
I reviewed an electric car like it was a phone, and I came to a shocking conclusion
The front of the Cupra Born VZ.

The Cupra Born VZ is not a smartphone — it’s an electric car. Yet, during my time driving it over the last five days, it has reminded me more than once about the device I spend most of my time using and reviewing.

This is not a put-down, nor is it a comment on electric versus combustion-engine vehicles, but more about how I, someone who doesn’t professionally review cars, can still easily recognize what’s good and bad about it. What’s more, the categories I usually break phone reviews down into, and the language I regularly use to talk about them, also neatly applies to the Born VZ.

Read more
Hyundai teases Ioniq 9 electric SUV’s interior ahead of expected launch
hyundai ioniq 9 teaser launch 63892 image1hyundaimotorpresentsfirstlookationiq9embarkingonaneweraofspaciousevdesign

The Ioniq 9, the much anticipated three-row, electric SUV from Hyundai, will be officially unveiled at the Los Angeles Auto Show next week.

Selected by Newsweek as one of America’s most anticipated new vehicles of 2025, the Ioniq 9 recently had its name changed from the Ioniq 7, which would have numerically followed the popular Ioniq 6, to signal the SUV as Hyundai’s new flagship EV model.

Read more
Kia EV5: everything we know so far
Kia EV9 front exterior

Kia is expanding its EV lineup in a big way. The company is currently in the middle of rolling out the EV3, which is now available in Europe and is likely to come to the U.S. next year. Not only that, but it's also prepping the EV4, which it will likely announce more widely in 2025. And it's not stopping there either -- the Kia EV5 is a slightly scaled-back version of the much-loved EV9 SUV, and not only is it a vehicle we're excited about, but it's one that has already launched in Australia.

If the EV5 is anything like the EV9 -- only cheaper -- it'll be an instant success. Curious about whether the EV5 could be your next car? Here's everything we know about the EV5.
Design
Despite the lower number, the Kia EV5 is actually larger than the EV6 crossover — but not quite as large as the EV9 SUV. Kia calls it a “compact SUV” that offersa boxy design that’s similar to the EV9, but with only two rows of seats instead of three.

Read more