Skip to main content

Eat our dust: How Motorsport-mined tech is helping Audi outperform rivals on and off the track

Audi Le Mans
Image used with permission by copyright holder

Americans don’t usually realize it because NASCAR is virtually fruitless when it comes to benefiting consumer cars, but the reality is Motorsports aren’t just a battlefront for the world’s leading automakers to pour billions into embarrassing their rivals. That’s only part of the story. Many important technologies have come straight from the racing paddock and into your neighborhood showroom.

While the painfully low-tech NASCAR – comprised of carbureted coupes – dominates American auto racing, the rest of the planet is engrossed in the Le Mans and Formula 1 series. Unlike NASCAR, other racing series leads to some of the most significant automotive efficiency breakthroughs.

Recommended Videos

Take Audi’s Le Mans racecars, for example. Over the last 15-some years, Audi’s engineers have designed engine improvements that have quickly been implemented into the consumer market.

In 2001, the Audi Le Mans project began with a 544-horsepower 3.6-liter gasoline engine. While these power outputs were fine, fine is never enough in Motorsport. Designers went back to the drawing board and within a year improved engine power yield to 610 horsepower. How did they do it? By inventing the direct-injection fuel system called TFSI. Audi then quickly rolled the new fuel-injection tech into its road-going cars.

TFSI allowed for more power on the track but also diminished on fuel consumption and start times – while also increasing the throttle response. Seconds count everywhere in the Le Mans series. Audi’s TFSI was able to save the team 1.3-seconds at ignition during pit stops, which can truly change the course of a race. On the consumer front, TFSI allowed drivers to save money on fuel and also enjoy a bit more giddy-up from the throttle pedal.

Gasoline efficiency had not been the only area in which Audi’s Le Mans team has improved consumer cars. In 2006, Audi was running a 5.5-liter V12 TDI diesel that produced 650 horsepower. By 2011, regulations limited displacement to 3.7-liters – representing a 1.8-liter decrease. Not wanting to lose power, designers created a new V6 TDI with the exhaust flowing to the inside of the V, rather than the outside like on traditional V-shaped engines. This innovative switch of exhaust flow allowed designers to save weight and  install a mono-turbocharger capable of double flow.

These kinds of innovations have allowed Audi to squeeze extra horsepower from each individual piston. In 2006, Audi was churning out 54 horsepower from each piston. By 2011, that number had jumped to 90 horsepower – a 65 percent increase.

It’s these kind of efficiency and power output jumps that have allowed Audi to meet ever-increasing global efficiency regulations without having to zap engine power – like we saw in the early 1970s. Thanks to motor racing, the car in your driveway is both more economical and also more powerful.

Nick Jaynes
Former Digital Trends Contributor
Nick Jaynes is the Automotive Editor for Digital Trends. He developed a passion for writing about cars working his way…
Mini’s infotainment system is very charming, but still needs work
Main screen of the Mini infotainment system

When you think Mini, you probably don’t think of infotainment. Personally, I think of the British flag taillights, the distinct exterior, and the surprising room on the inside. But after driving the Mini John Cooper Works Countryman over the past week, infotainment might well be something I think of more often when it comes to Mini. It’s charming.

It also, however, suffers from all the traps that other legacy automakers fall into when it comes to software design. Mini has something on its hands here — but it still needs some work.
Bringing the charm
The first thing that stood out to me about the system when I got in the car was how fun it was. That all starts with the display. It’s round! No, it’s not curved — the screen is a big, round display sits in at 9.4 inches, and I found it plenty large enough for day-to-day use.

Read more
Plug-in hybrids are becoming more popular. Why? And will it continue?
Kia Niro EV Charging Port

There's a lot of talk about the idea that the growth in electric car sales has kind of slowed a little. It's not all that surprising -- EVs are still expensive, early adopters all have one by now, and they're still new enough to where there aren't too many ultra-affordable used EVs available. But plenty of people still want a greener vehicle, and that has given rise to an explosion in hybrid vehicle sales.

That's especially true of plug-in hybrid vehicles, which can be charged like an EV and driven in all-electric mode for short distances, and have a gas engine as a backup for longer distances or to be used in combination with electric mode for more efficient driving.

Read more
EV drivers are not going back to gas cars, global survey says
ev drivers are not going back to gas cars global survey says screenshot

Nearly all current owners of electric vehicles (EVs) are either satisfied or very satisfied with the experience, and 92% of them plan to buy another EV, according to a survey by the Global EV Drivers Alliance.

The survey of 23,000 EV drivers worldwide found that only 1% would return to a petrol or diesel car, while 4% would opt for a plug-in hybrid (PHEV) if they had to replace their car.

Read more