Buyers pounce on the Jaguar F-Type, pushing deliveries into early 2014

By Nick Jaynes Published June 3, 2013

Jaguar F-Type — Image used with permission by copyright holder

Jaguar, at long last, might have struck gold with its all-new F-Type, which stands as its first true sports car since the launch of the E-Type in 1961.

“Half of the first year’s production of the F-Type is already sold,” said global brand director Adrian Hallmark in an Automotive News interview.

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Cleverly, Jaguar has positioned the F-Type right in between the Porsche Boxster and the 911, which should attract plenty of first-time Jag owners – up to 90 percent, Jaguar officials hope.

Jaguar anticipates that the F-Type will comprise around 15 to 20 percent of its total annual sales, which it has pegged around the 60,000 mark.

The F-Type has sold so quickly that most buyers who place orders soon won’t likely see their car in 2013 as demand has well outpaced the production schedule.

This doesn’t at all come as a surprise to us. We drove the F-Type in Spain back in April and immediately fell in love with the plucky Brit. If you’d like to learn more about the F-Type and see our video review, check back later this week.

Photo credit: Nick Jaynes

Former Digital Trends Contributor

Nick Jaynes is the Automotive Editor for Digital Trends. He developed a passion for writing about cars working his way…

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