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BYD’s cheap EVs might remain out of Canada too

BYD Han
BYD

With Chinese-made electric vehicles facing stiff tariffs in both Europe and America, a stirring question for EV drivers has started to arise: Can the race to make EVs more affordable continue if the world leader is kept out of the race?

China’s BYD, recognized as a global leader in terms of affordability, had to backtrack on plans to reach the U.S. market after the Biden administration in May imposed 100% tariffs on EVs made in China.

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And now the Chinese juggernaut appears to be stalling plans for Canada as well, according to Automotive News.

The decision follows months of lobbying efforts with the Canadian government as well as negotiations between BYD executives and dealerships across Canada. But in late August, Ottawa did follow in the footsteps of the U.S., announcing it would impose its own 100% tariff on Chinese-made EVs by October.

And since August, BYD has stopped all communications with dealerships, according to Automotive News.

While BYD has made no official statements, analysts don’t expect the situation to improve for Chinese automakers with the incoming Trump administration in the U.S.

While some analysts believe BYD could still try to absorb the tariffs on some of its vehicles, such as the Atto 3 and Seal, the resulting price tags would make them much less competitive. As for the BYD Seagull, the brand’s most affordable EV with a price tag of $10,000 in China, it’s considered too small to garner much buying interest in the U.S.

Stateside, Tesla recently put a floor on expectations for a more affordable EV, with CEO Elon Musk saying a $25,000 Tesla would be “pointless.”

Meanwhile, some rival EV makers are entering the affordable space more aggressively in the U.S. General Motors has already put out its Chevy Equinox EV at a price of $27,500, including federal tax credits. And Volkswagen America plans to release an under-$35,000 EV in the U.S. by 2027.

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EV drivers may relish that charging networks are climbing over each other to provide needed juice alongside roads and highways.

But they may relish even more not having to make many recharging stops along the way as their EV soaks up the bountiful energy coming straight from the sun.

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Ford EVs at a Tesla Supercharger station.

Thanks to a Tesla-provided adapter, owners of Ford electric vehicles were among the first non-Tesla drivers to get access to the SuperCharger network in the U.S.

Yet, amid slowing supply from Tesla, Ford is now turning to Lectron, an EV accessories supplier, to provide these North American Charging Standard (NACS) adapters, according to InsideEVs.

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Rivian offers $3,000 off select EVs to gasoline, hybrid vehicle drivers
Second-Gen Rivian R1S on a road

Early November typically kicks off the run-up to the Black Friday sales season, and this year, Rivian is betting it’s the perfect time to lure gasoline drivers toward its EVs.
If you own or lease a vehicle that runs on gasoline, which means even a hybrid vehicle, Rivian is ready to give you $3,000 off the purchase of one of its select fully electric vehicles -- no trade-in required.
The offer from the Irvine, California-based automaker extends to customers in the U.S. and Canada and runs through November 30, 2024. The program applies to Rivian 2025 R1S or R1T Dual Large, Dual Max, or Tri Max models purchased from R1 Shop.
Rivian’s new All-Electric Upgrade offer marks a change from a previous trade-in program that ran between April and June. There, owners of select 2018 gas-powered vehicles from Ford, Toyota, Jeep, Audi, and BMW could trade in their vehicle and receive up to $5,000 toward the purchase of a new Rivian.
This time, buyers of the R1S or R1T Rivian just need to provide proof of ownership or lease of a gas-powered or hybrid vehicle to receive the discount when they place their order.
Rivian is not going to be the only car maker offering discounts in November. Sluggish car sales from giants such as Stellantis and rising inventories of new cars due to improving supply chains suggest automakers and dealerships will be competing to offer big incentives through the year's end.
This follows several years of constrained supply following the COVID pandemic, which led to higher prices in North America.
According to CarEdge Insights, average selling prices for cars remain above what would be called affordable. But prices should continue improving along with rising inventories.
Stellantis brands are entering November with the most inventory, followed by GM and Ford, according to CarEdge. Toyota and Honda, meanwhile, have the least inventory, meaning they probably won’t be under pressure to offer big incentives.

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