Aiming high: The Dodge Charger’s latest ad pokes fun at the Volkswagen Passat

By Andrew Hard Published August 21, 2014

In its latest advertisement, the wicked Dodge Charger R/T is targeting each of its 470 horsepower at the … Volkswagen Passat. Yes, you read that right.

In the commercial, a HEMI-powered Charger in Granite Crystal Metallic paint crouches at a stoplight, its V8 engine burbling at idle. Before the HEMI ferociously roars to life, the narrator reads, “No one ever sits in their brand new, 470-hp Dodge Charger and thinks, oh man, I wish I would have gotten that Passat.”

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As a certain pork pie hat-wearing chemist (and Chrysler 300 driver) once said, “You’re gosh-darn right.” Or something like that.

This isn’t the first time Dodge has put the grocery-getting Passat in its crosshairs, though.

When Fiat-Chrysler announced its five-year plan in May, Tim Kuniskis, CEO of the Dodge, said, “We are willing to bet, no kid ever grew up with a poster of a [Volkswagen] Passat on his bedroom wall. We build modern performance cars.”

Geez, what did the poor Passat ever do to you guys?

Related: The 707-hp Charger Hellcat is the world’s most powerful sedan

As for owners of the German family-hauler: don’t be too down on yourself. You’ve got a lot going for you! You get good gas mileage, you’re driving an IIHS Top Safety Pick, and with a starting MSRP of $20,995, you got a lot of Passat for your money.

Hey, somebody’s got to stand up for the little guy.

Should Volkswagen Group release a counter advertisement? Possibly showing a Passat driver leisurely cruising down the freeway while the Charger lingers at gas stations and police checkpoints? Perhaps a limited fuel challenge? Let us know what you think about the Charger ad in the comments.

Former Digital Trends Contributor

Andrew first started writing in middle school and hasn't put the pen down since. Whether it's technology, music, sports, or…

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