Skip to main content

Jaguar lights up Sydney with F-Pace-inspired LED installation

Here’s a bit of extreme marketing: On top of appearing in commercials and swarms of social media posts, the Jaguar F-Pace SUV is getting its own light show at the Vivid Sydney culture and technology festival in the Australian city.

Organized by the Technical Direction Company and created by the Spinifex Group, “The Art of Performance” uses LED lighting and projection mapping to show off the F-Pace in a new, decidedly trippy way. An actual F-Pace is placed on an angled podium, backed by a diamond-shaped LED video wall. Festival visitors press a “start” button inspired by the one used to start the car’s engine to launch the light show.

Recommended Videos

Read more: Jaguar F-Pace breaks Guinness World Record for loop-the-loop

The technology is used to project a number of different effects over the F-Pace. Streaks of light flow over the car to create the illusion of motion, then the Jag appears to be encased in some sort of chrysalis, with an image of an actual jaguar leaping onto the roof. The effects get more colorful and more elaborate, making it appear as though the F-Pace is driving through an acid trip come to life. Finally, viewers get an idea of what the F-Pace really looks like, as white lights highlight the wheels, grille, headlights, and various trim pieces and body lines.

The F-Pace itself is an important vehicle for its maker. Jaguar claims its first SUV will maintain the brand’s reputation for sportiness thanks to a relatively lightweight aluminum chassis and some sporty powertrain options. Jag will offer 340-and 380-horsepower versions of its 3.0-liter supercharger V6, plus a more economy-minded 2.0-liter turbodiesel four-cylinder that makes 180 hp. Styling is inspired by the C-X17 concept, and borrows heavily from the XE and XF sedans. SUV sales are booming, but the F-Pace will still have to be a true Jaguar in order to be successful.

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Hyundai teases Ioniq 9 electric SUV’s interior ahead of expected launch
hyundai ioniq 9 teaser launch 63892 image1hyundaimotorpresentsfirstlookationiq9embarkingonaneweraofspaciousevdesign

The Ioniq 9, the much anticipated three-row, electric SUV from Hyundai, will be officially unveiled at the Los Angeles Auto Show next week.

Selected by Newsweek as one of America’s most anticipated new vehicles of 2025, the Ioniq 9 recently had its name changed from the Ioniq 7, which would have numerically followed the popular Ioniq 6, to signal the SUV as Hyundai’s new flagship EV model.

Read more
Kia EV5: everything we know so far
Kia EV9 front exterior

Kia is expanding its EV lineup in a big way. The company is currently in the middle of rolling out the EV3, which is now available in Europe and is likely to come to the U.S. next year. Not only that, but it's also prepping the EV4, which it will likely announce more widely in 2025. And it's not stopping there either -- the Kia EV5 is a slightly scaled-back version of the much-loved EV9 SUV, and not only is it a vehicle we're excited about, but it's one that has already launched in Australia.

If the EV5 is anything like the EV9 -- only cheaper -- it'll be an instant success. Curious about whether the EV5 could be your next car? Here's everything we know about the EV5.
Design
Despite the lower number, the Kia EV5 is actually larger than the EV6 crossover — but not quite as large as the EV9 SUV. Kia calls it a “compact SUV” that offersa boxy design that’s similar to the EV9, but with only two rows of seats instead of three.

Read more
Trump administration prepares to end Biden’s EV tax incentive, report says
president biden drives 2022 ford f 150 lightning electric pickup truck prototype visits rouge vehicle center

If you’re looking to buy or lease an electric vehicle (EV) and benefit from the Biden administration’s $7,500 tax incentive, you’d better act soon.

The transition team of the incoming Trump administration is already planning to end the credit, according to a report from Reuters citing sources with direct knowledge of the matter.

Read more