Skip to main content

Jaguar lights up Sydney with F-Pace-inspired LED installation

Here’s a bit of extreme marketing: On top of appearing in commercials and swarms of social media posts, the Jaguar F-Pace SUV is getting its own light show at the Vivid Sydney culture and technology festival in the Australian city.

Organized by the Technical Direction Company and created by the Spinifex Group, “The Art of Performance” uses LED lighting and projection mapping to show off the F-Pace in a new, decidedly trippy way. An actual F-Pace is placed on an angled podium, backed by a diamond-shaped LED video wall. Festival visitors press a “start” button inspired by the one used to start the car’s engine to launch the light show.

Recommended Videos

Read more: Jaguar F-Pace breaks Guinness World Record for loop-the-loop

The technology is used to project a number of different effects over the F-Pace. Streaks of light flow over the car to create the illusion of motion, then the Jag appears to be encased in some sort of chrysalis, with an image of an actual jaguar leaping onto the roof. The effects get more colorful and more elaborate, making it appear as though the F-Pace is driving through an acid trip come to life. Finally, viewers get an idea of what the F-Pace really looks like, as white lights highlight the wheels, grille, headlights, and various trim pieces and body lines.

The F-Pace itself is an important vehicle for its maker. Jaguar claims its first SUV will maintain the brand’s reputation for sportiness thanks to a relatively lightweight aluminum chassis and some sporty powertrain options. Jag will offer 340-and 380-horsepower versions of its 3.0-liter supercharger V6, plus a more economy-minded 2.0-liter turbodiesel four-cylinder that makes 180 hp. Styling is inspired by the C-X17 concept, and borrows heavily from the XE and XF sedans. SUV sales are booming, but the F-Pace will still have to be a true Jaguar in order to be successful.

Stephen Edelstein
Stephen is a freelance automotive journalist covering all things cars. He likes anything with four wheels, from classic cars…
Tesla and Elon Musk sued over use of AI image at Cybercab event
tesla and spacex CEO elon musk stylized image

Tesla’s recent We, Robot presentation has run into trouble, with one of the production companies behind Blade Runner 2049 suing Tesla and its CEO, Elon Musk, for alleged copyright infringement.

Tesla used the glitzy October 10 event to unveil its Cybercab and Robovan, and also to showcase the latest version of its Optimus humanoid robot.

Read more
Qualcomm wants to power your next car with the Snapdragon Cockpit and Ride Elite platforms
Qualcomm Snapdragon Cockpit Elite and Ride Elite automotive platforms

It’s been a big year for Qualcomm. Alongside its massive launch into laptop chips through the Snapdragon X Elite series, Qualcomm is now entering the automotive space. The company has announced the new Qualcomm Snapdragon Cockpit Elite and Snapdragon Ride Elite platforms at its annual Snapdragon Summit, which it flew me out to attend.

The two platforms are designed for different purposes, and can be used togetheror separately. The Snapdragon Cockpit Elite is built for in-vehicle infotainment systems and services, while the Snapdragon Ride Elite is built to power autonomous vehicle systems, including all the cameras and sensors that go into those systems.

Read more
Scout Traveler and Scout Terra forge a new path for EVs
Scout Traveler and Scout Terra.

Electric vehicles are inseparable from newness, whether it’s new tech, new designs, or new companies like Rivian, Lucid, and Tesla. But the Volkswagen Group’s new EV-only brand also relies heavily on the past.

Unveiled Thursday, the Scout Traveler electric SUV and Scout Terra electric pickup truck are modern interpretations of the classic International Harvester Scout. Manufactured from 1961 to 1980, the original Scout helped popularize the idea of the rugged, off-road-capable utility vehicle, setting the stage for modern SUVs.

Read more