Skip to main content

Fear not, Jay Z, Maybach moniker to be added to range-topping Mercedes-Benz S-Class

mercedes bringing maybach back billionaires everywhere rejoice
Image used with permission by copyright holder

2011 marked a sad event for oil tycoons and rappers everywhere, as Daimler-Benz axed its hyper-luxurious brand Maybach. But Jay Z and The chairman of British Petroleum have cause to rejoice because it looks like Mercedes is bringing back the Maybach.

The Maybach name will apparently be attached to the range-topping extra long wheelbase S-Class. In essence, the new Maybach will be a replacement for the now defunct 62. Though, the current positioning actually marks a technical step up for the luxury marquee, as the previous Maybachs were based on the S-Class platform that went out of Mercedes production in 1998.

Recommended Videos

The new Maybach will likely be about a foot longer than the longest S-Class and feature an entirely redesigned rear seating area, including new much larger doors. Just the thing you need to cram your entourage in the back with you. According to Autoweek, all this size will come at a pretty staggering price of $250,000 to $300,000.

Power will come from either a V8 or V12, including the brand new twin turbocharged V12 Mercedes just debuted in the S600 at Detroit. At 523 horsepower and 612 pound-feet of torque, which is only a bit less than the 23-liter Maybach V12 that powered Tiger tanks during the Second World War.

All that power is going to be important to, the standard car won’t exactly be light, but just like the Tiger Tank you can get your new Maybach with armor.

The Maybach is going to be going up against some literally very big competition like the Bentley Mulsanne, the Rolls-Royce Ghost, and – potentially – a long wheelbase version of the BMW 7 Series.

Cars that aren’t designed to be driven by the customer have never really been my thing, but it is hard to argue with the sort of luxury and intimidating presence that comes with 19 feet of Maybach. 

Peter Braun
Former Digital Trends Contributor
Peter is a freelance contributor to Digital Trends and almost a lawyer. He has loved thinking, writing and talking about cars…
Mercedes-Benz is getting immersive audio thanks to Dolby Atmos
Dolby Atmos sound system in a Mercedes.

When creating a list of the best luxury cars on the road today, there’s bound to be at least one from Mercedes. The flagship model is the Benz S-Class, and it will be entering another level in its already exclusive club via a boost in automobile entertainment. This new feature is coming in the form of audio and is one typically reserved for theaters and the best soundbars — Dolby Atmos.

Dolby Atmos Music brings immersive audio to the Mercedes-Benz

Read more
2021 Mercedes-Benz S-Class first drive review: Titan of tech
A broad grille and low stance give the 2021 Mercedes Benz S Class an aggressive look.

The Mercedes-Benz S-Class is the platonic ideal of a luxury car. Since 1972, it has embodied automotive class and sophistication. It’s also the most important car Mercedes makes.

The S-Class has long served as a technological pioneer for the auto industry, introducing features, such as antilock brakes, airbags, and stability control, that eventually trickled down to more mainstream cars.

Read more
Eaton, Treehouse to boost home capacity for EV charging, energy storage
eaton treehouse ev charging news releases

Power-management firm Eaton likes to point out that when it launched in 1911, it invested in a new idea -- the very first gear-driven truck axle -- just at a time when both transportation and power management were on the cusp of dramatic change.
More than 113 years later, Eaton is again seeking to lead innovation in the current energy transition.
The power-management firm just signed a deal with Treehouse, an AI, software-enabled installation platform for electrification projects. The end goal: accelerating the electrification of homes for electric-vehicle (EV) charging, energy storage, or heat pumps, while seeking more efficiency and cost savings.
“At Eaton, we’re all-in on the energy transition and we’re making it happen at scale by delivering breakout technologies and industry collaborations needed to delight customers and make it more accessible and affordable,” says Paul Ryan, general manager of Connected Solutions and EV Charging at Eaton.
The partnership will ensure consumers are provided with accurate and fast pricing, as well as access to licensed electricians to deliver code-compliant installations, the companies say.
The collaboration also integrates into Eaton’s “Home as a Grid” approach, which supports the two-way flow of electricity, enabling homeowners to produce and consume renewable energy when they need it, Eaton says.
“For more than a century, power has flowed in one direction—from centralized power plants into homes,” the company says. “Today, there’s a new reality thanks to solar, electric-vehicle charging, energy storage, digitalization, and more.”
Projects to change homes and EVs into energy hubs have multiplied recently.
Last month, Nissan joined ChargeScape, a vehicle-to-grid (V2G) venture that is already backed by BMW, Ford, and Honda. ChargeScape’s software wirelessly connects EVs to power grids and utility companies, enabling consumers to receive financial incentives for temporarily pausing charging during periods of high demand. Eventually, consumers should also be able to sell the energy stored in their EVs’ battery back to the power grid.
In August, GM announced that V2G technology will become standard in all its model year 2026 models. And Tesla CEO Elon Musk has hinted that Tesla could introduce V2G technology for its vehicles in 2025.

Read more