Skip to main content

No, that’s not the next Lexus LFA; that’s the Hyundai HND-9 concept

Hyundai HND 9 concept front side
Image used with permission by copyright holder

Hyundai has unveiled an interesting concept at the Seoul Auto Show. It’s called the HND-9 and it just might stand as a glimpse of a future generation Genesis.

Hyundai is being fairly sparing on details, as we suspect the concept is essentially just an example of where the Korean automaker is hoping to head with its design language.

Recommended Videos

Under the hood, Hyundai has placed a 3.3-liter turbocharged GDi (gasoline direct injected) engine, which has been mated to an eight-speed automatic transmission. Sending power to the rear-wheels, the HND-9 produces 364 horsepower.

Hyundai-HND-9-concept-side-rear
Image used with permission by copyright holder

Here’s how Hyundai describes the HND-9: “Fluidic yet sleek character lines that stretch from headlamp to trunk, voluminous, powerful car body and a striking, wide hexagonal-shaped radiator grille underscore the high performance image of the concept.”

While we agree the concept is rather striking, we can’t help but see influences from Toyota and Lexus. The front end looks like a big Toyota GT-86 (Scion FR-S here in the States) and the back looks a bit like the now-defunct Lexus LFA.

Until this point, we were impressed with Hyundai’s ability to go its own way in exterior design aesthetics. This concept, on the other hand, is a bit worrying. It appears the Koreans simply looked across the Sea of Japan for design inspiration.

Topics
Nick Jaynes
Former Digital Trends Contributor
Nick Jaynes is the Automotive Editor for Digital Trends. He developed a passion for writing about cars working his way…
Hyundai 2025 Ioniq 5 is under $44,000, with more range and NACS port
hyundai ioniq 5 44000 nacs 64149 large631652025ioniq5xrt

Hyundai is on a roll. In October, the South Korean manufacturer posted its best U.S. sales ever, largely driven by sales of its popular Ioniq 5 electric SUV.

Now, all eyes are on the Ioniq 5’s 2025 model, which is set to become available at dealerships before year-end. As Digital Trends previously reported, the crossover model adds a more rugged-looking trim level called XRT and provides additional driving range as well as new charging options.

Read more
Mazda confirms a hybrid CX-5 and electric SUV are on the way
mazda hybrid cx 5 electric suv 2024 arata concept 4

Mazda might be making headway in the pursuit of bringing back an electric vehicle (EV) stateside.

Ever since it discontinued the MX-30 EV in the U.S. last year, the Japanese automaker has had zero EV offerings for potential U.S. customers.

Read more
Range Rover’s first electric SUV has 48,000 pre-orders
Land Rover Range Rover Velar SVAutobiography Dynamic Edition

Range Rover, the brand made famous for its British-styled, luxury, all-terrain SUVs, is keen to show it means business about going electric.

And, according to the most recent investor presentation by parent company JLR, that’s all because Range Rover fans are showing the way. Not only was demand for Range Rover’s hybrid vehicles up 29% in the last six months, but customers are buying hybrids “as a stepping stone towards battery electric vehicles,” the company says.

Read more