Skip to main content

With the Open Road Project, Toyota is bringing its i-Road EV to people and businesses

Toyota i-Road
Albert Khoury/Digital Trends
With its Open Road Project, Toyota aims to bring its prototype city vehicles to the people to aid in testing and development. According to a press release from Toyota, the world’s largest carmaker will launch round two of the Open Road Project from September 17, 2016 to March 31, 2017. The focus will be on the i-Road, an ultra-compact electric vehicle concept.

Demo models are provided to the members of the general public as well as large businesses and startups, and feedback and data are taken into account. Consumers, or “test pilots” have access to i-Roads, mostly in two-seater form, for two weeks to a month. Households with young children are the main target for this part of the project.

Recommended Videos

Toyota will also partner with associated services and companies to improve the experience.

For this second round of the project, Toyota is providing the i-Road to businesses to widen the range of assessment and acceptance of the vehicle. For example, a company may retain a fleet of vehicles as part of a shared-use program. The main targets include businesses without company cars, or those with cars that desire a variety of vehicles for different uses. These companies are using mostly single-seater i-Roads.

And as it did with the first round, the Japanese manufacturer will gradually increase the number of locations of the aforementioned associated services, which include exclusive parking spots and charging services, during the trial period. New services will be tested and developed as the program progresses.

A total of 96 test pilots were chosen from a pool of about 3,500 applicants for the first round of the Open Road Project, which only recently came to an end. The generally positive feedback included statements such as “The i-Road is really convenient because I can park it in very small spaces,” and “My range of travel has expanded because the i-Road helps me go anywhere easily.”

With these trials, Toyota’s goal is to study the best ways to develop its products and services not only for the i-Road, but also for the future of mobility.

The progress of this project will be published regularly on a specially established web page.

Albert Khoury
Former Digital Trends Contributor
Al started his career at a downtown Manhattan publisher, and has since worked with digital and print publications. He's…
BMW i4 brings the ultimate driving machine into EV territory
2022 bmw i4 electric sedan unveiled with 530 horsepower

BMW introduced the i4, its smartest and most futuristic sedan to date. Fully electric, connected, and powerful, it's a toned-down version of the Concept i4 developed to give buyers a battery-powered alternative to the 3 Series.

Like the design study, which was presented online in March 2020, the production model wears a giant grille that will fuel chatter for months on end. Some will love it, some will hate it; what's certain is that it won't go unnoticed. BMW is applying this styling cue across its range, and its market research reveals buyers like the more assertive look.

Read more
Volcon Grunt is an electric off-road motorcycle you can ride underwater
Volcon Grunt

Volcon was founded to build electric off-roaders, but it's not vying for a slice of the battery-powered pickup segment. It plans to build smaller, nimbler vehicles developed purely for adventure, including a motorcycle named Grunt.

Based in Texas, the company wants to inject electric technology into the world of Powersports, which still relies extensively on gasoline. Currently, the segment is dominated by companies like Honda, Polaris, and Yamaha. Outdoors enthusiasts looking for a zero-emissions alternative to the RZR will need to muster a little bit of patience, because Volcon's first series-produced model, the aforementioned Grunt, will land with two wheels and no roof.

Read more
Audi E-Tron vs. Jaguar I-Pace
jaguar i pace

If you’re in the market for an electric luxury SUV but don’t want a Tesla, you don't have many options to choose from -- at least not yet. The Jaguar I-Pace and the Audi E-Tron are currently your only other options in North America, though the Mercedes-Benz EQC will finally hit the market in early 2021. But, if you can’t wait that long, the I-Pace and the E-Tron are both competent electric vehicles (EVs). Keep reading to decide which one is right for you. 
Tech features
Jaguar I-Pace

Jaguar didn’t hold back and loaded the I-Pace with lots of standard and optional tech. All trims come with an upper 10-inch touchscreen, a lower 5.5-inch touchscreen, a 12.3-inch digital instrument cluster, Apple CarPlay, Android Auto, an 11-speaker Meridian audio system, a navigation system, SiriusXM satellite radio, six USB ports, and a vehicle smartphone app. Optional tech features include a head-up display, a watch key (activity key), and an upgraded 15-speaker Meridian audio system. 
Audi E-Tron

Read more