Skip to main content

Toyota to sell $50,000 hydrogen car in U.S. by 2015, Tesla’s Musk says they’re ‘stupid’

Toyota-FCV-R-Concept-1
Image used with permission by copyright holder

Here comes hydrogen! Yes, Toyota aims to replicate the success it had with the world’s first production hybrid, the Prius, with a mass-market hydrogen car for the 2015 model year.

Presumably based upon its FCV-R concept from a few years ago, the as-yet unnamed hydrogen-powered production model would cost between $50,000-$100,000 and have a range of 300 miles. This might not bee too expensive for eco-minded buyers, however, Toyota has reportedly pegged the Tesla Model S as a pricing rival.

Recommended Videos

This, of course, did not make Tesla CEO Elon Musk very happy. “Fuel cells should be renamed ‘fool cells,’ they are so stupid,” said Musk in an interview a few weeks ago, according to Bloomberg. “You could take best case of a fuel cell, theoretically the best case, and it does not compete with lithium-ion cells today. And lithium-ion cells are far from their optimum.”

Although Honda and Hyundai have beat Toyota to the market with hydrogen fuel cell-powered production vehicles, both were offered in a very limited scope. If Toyota wants to recreate the success it had with the Prius, it will have to offer the hydrogen fuel cell cars on a wider scale than its competitors.

Early hydrogen cars cost upwards of $1-million to build. Thanks to dozens of technological breakthroughs in the last few years, including several improvements to the design of hydrogen catalysts, the green technology is now much cheaper to produce.

Hydrogen-powered cars don’t “run on hydrogen” in the same way as a gasoline-powered internal combustion engine operates. The gas, which is one of the most plentiful in the universe, can be made from seawater and other sustainable sources, and is utilized in an in-car “fuel cell” that generates electricity for the car’s electric motor or motors. The waste product of a fuel cell is pure water (H2O).

Fuel cell technology is nothing new either. NASA began using the devices to power spacecraft decades ago. The main problem facing hydrogen-powered cars is a lack of infrastructure (i.e. hydrogen “gas stations”).

Next week, Digital Trends will be heading to southern California to drive a pre-production version of the Toyota hydrogen car as well as a Mercedes F-Cell and a Hyundai fuel-cell car. If you’re keen to know what its like to drive and own a hydrogen car before they hit the market, be sure to check back for our special reports.

Nick Jaynes
Former Digital Trends Contributor
Nick Jaynes is the Automotive Editor for Digital Trends. He developed a passion for writing about cars working his way…
Eaton, Treehouse to boost home capacity for EV charging, energy storage
eaton treehouse ev charging news releases

Power-management firm Eaton likes to point out that when it launched in 1911, it invested in a new idea -- the very first gear-driven truck axle -- just at a time when both transportation and power management were on the cusp of dramatic change.
More than 113 years later, Eaton is again seeking to lead innovation in the current energy transition.
The power-management firm just signed a deal with Treehouse, an AI, software-enabled installation platform for electrification projects. The end goal: accelerating the electrification of homes for electric-vehicle (EV) charging, energy storage, or heat pumps, while seeking more efficiency and cost savings.
“At Eaton, we’re all-in on the energy transition and we’re making it happen at scale by delivering breakout technologies and industry collaborations needed to delight customers and make it more accessible and affordable,” says Paul Ryan, general manager of Connected Solutions and EV Charging at Eaton.
The partnership will ensure consumers are provided with accurate and fast pricing, as well as access to licensed electricians to deliver code-compliant installations, the companies say.
The collaboration also integrates into Eaton’s “Home as a Grid” approach, which supports the two-way flow of electricity, enabling homeowners to produce and consume renewable energy when they need it, Eaton says.
“For more than a century, power has flowed in one direction—from centralized power plants into homes,” the company says. “Today, there’s a new reality thanks to solar, electric-vehicle charging, energy storage, digitalization, and more.”
Projects to change homes and EVs into energy hubs have multiplied recently.
Last month, Nissan joined ChargeScape, a vehicle-to-grid (V2G) venture that is already backed by BMW, Ford, and Honda. ChargeScape’s software wirelessly connects EVs to power grids and utility companies, enabling consumers to receive financial incentives for temporarily pausing charging during periods of high demand. Eventually, consumers should also be able to sell the energy stored in their EVs’ battery back to the power grid.
In August, GM announced that V2G technology will become standard in all its model year 2026 models. And Tesla CEO Elon Musk has hinted that Tesla could introduce V2G technology for its vehicles in 2025.

Read more
Chrysler, Dodge, Jeep and EVs offer big incentives as year nears its end
chrysler dodge jeep ev incentives record my24 hybrid gallery 04 exterior desktop jpg image 1440

It’s no secret that automakers and dealerships typically climb over each other to offer the best incentives before the year ends. But this year’s sales season is expected to be particularly competitive, with slowing sales translating to greater urgency to clear inventory.

According to research from Kelley Blue Book, the respected vehicle-valuation firm, overall incentives on new vehicle sales were up by 60% in October compared to the previous year.

Read more
Jeep, Ram EREVs will get 690-mile range with new Stellantis platform
A 2025 Ram 1500 Ramcharger sits in a vineyard.

Stellantis, the giant automotive group, is betting big on extending the range of both its hybrid and fully electric vehicles (EVs).

Last month, the company, which owns the Jeep, Dodge, and Ram brands in the U.S., invested nearly $30 million into an advanced wind tunnel at its research center in Auburn Hills, Michigan. The goal is to study airflow around a vehicle’s wheels and tires to further optimize its EVs and boost their range.

Read more