Adobe is giving creators a way to prove their art isn’t AI slop

By Andrew Tarantola October 8, 2024 11:43AM

Zoom blur background in Photoshop on a MacBook. — Digital Trends

With AI slop taking over the web, being able to confirm a piece of content’s provenance is more important than ever. Adobe announced on Tuesday that it will begin rolling out a beta of its Content Authenticity web app in the first quarter of 2025, enabling creators to digitally certify their works as human-made, and is immediately launching a Content Authenticity browser extension for Chrome to help protect content creators until the web app arrives.

Adobe’s digital watermarking relies on a combination of digital fingerprinting, watermarking, and cryptographic metadata to certify the authenticity of images, video, and audio files. Unlike traditional metadata that is easily circumvented with screenshots, Adobe’s system can still identify the creator of a registered file even when the credentials have been scrubbed. This enables to company to “truly say that wherever an image, or a video, or an audio file goes, on anywhere on the web or on a mobile device, the content credential will always be attached to it,” Adobe Senior Director of Content Authenticity Andy Parsons told TechCrunch.

Recommended Videos

Both the Chrome extension and the forthcoming web app will be available to the public, whether you’re one of Adobe’s 33 million paying subscribers and Firefly users. “We’re going to release the Content Authenticity browser extension for Chrome as part of this software package, and also something we call the Inspect tool within the Adobe Content Authenticity website,” Parsons said. “These will help you discover and display content credentials wherever they are associated with content anywhere on the web, and that can show you again who made the content, who gets credit for it.”

This announcement comes amid Adobe’s larger push for building trust through transparency in digital content. The company has founded a pair of industry groups — the Content Authenticity Initiative (CAI) and the foundational open standards consortium the Coalition for Content Provenance and Authenticity (C2PA) — to spur adoption of its Content Authenticity initiative. To date, the groups have attracted more than 2,000 signatories, including nearly every major camera manufacturer, along with AI front runners Microsoft and OpenAI, as well as social media platforms including TikTok, Instagram, and Facebook.

Topics

Tech News

Andrew Tarantola

Computing Writer

Andrew Tarantola is a journalist with more than a decade reporting on emerging technologies ranging from robotics and machine…

Computing

Nvidia DLSS isn’t magic, and this FSR hack proves it

nvidia dlss isnt magic and this fsr hack proves it respec

Nvidia's Deep Learning Super Sampling (DLSS) has been an undeniable selling point for RTX GPUs since its launch, and AMD's attempts to fight back haven't exactly been home runs.

But what if FidelityFX Super Resolution (FSR) could grant the huge performance gains of DLSS without all the restrictions imposed by Nvidia? If that sounds too good to be true, I wouldn't blame you. After all, Nvidia's special sauce of machine learning wasn't supposed to be easily replicated.

Computing

Woah! HP’s 15-inch touchscreen laptop is 45% off at Best Buy

The HP 15.6-inch fd0025st Windows 11 Laptop.

For a laptop that's reliable and versatile with just the right amount of performance for most people, you can't go wrong with the HP Laptop 15. The best part? It's currently 45% off at Best Buy during their 48-hour sale event (competing with Prime Big Deal Days) -- with a $260 discount that drops its price down to a budget-friendly $320 (down from its standard $580 price). There are only a few hours left on this offer, though, as their sale coincides with the end of Amazon's Prime Big Deal Days deals, so if you want to take advantage of it, you're going to have to add it to your cart as soon as possible.

The HP Laptop 15 has everything you need — at a nearly half-off discount
One of the major features of the HP Laptop 15 is its 15.6-inch touchscreen that comes with HD resolution. In addition to its keyboard and mouse, having the touchscreen as an input option increases the versatility of how you use the HP Laptop 15, as there are simply some websites and apps that work better with touch commands. The laptop ships with Windows 11 Home in S Mode pre-installed in its 512GB SSD for an operating system that maximizes the capabilities of its touchscreen.

Computing

Best Buy’s $420 discount for this HP Envy 2-in-1 laptop ends today

The HP Envy x360 2-in-1 laptop on a white background.

If you're having trouble deciding between Prime Big Deal Days laptop deals and Prime Big Deal Days tablet deals for your next purchase, we're happy to report that the HP Envy x360 16 2-in-1 laptop will give you the very best of both worlds. It's also currently available at a steep $420 discount that slashes its price to only $680 at Best Buy right now (down from its original $1,100 price tag). But there's a catch -- since this offer is a part of Best Buy's 48-hour Flash Sale, you'll have to act fast before the sale event ends.

Save 33% on HP's 2-in-1 laptop during Best Buy's 48-hour Flash Sale
The HP Envy x360 16 is the more affordable cousin of the HP Spectre x360 16, but it's still pretty reliable with its Intel Core Ultra 7 processor, integrated Intel Graphics, and 16GB of RAM that our guide on how much RAM do you need says is on the level of top-tier machines. It also has Windows 11 Home pre-installed in its 1TB SSD, which will provide you with ample storage space for all of your most-used apps and important files.