Skip to main content

It’s the end of an era for AMD

An AMD Ryzen CPU socketed in a motherboard.
Jacob Roach / Digital Trends

AMD is following Intel’s lead. The company is rebranding its Ryzen CPUs to closely align with what Intel is doing, shifting away from a long product string toward a three-digit part number that includes the phrase everyone is talking about: AI.

Starting with the new Strix Point CPUs, which sport the Zen 5 architecture, AMD is using “Ryzen AI” to differentiate its processors. In addition, instead of a string of four digits noting everything from the year released to the architecture the chip uses, AMD is using a three-digit part number, matching what Intel kicked off with its Meteor Lake CPUs.

Recommended Videos

AMD is calling it a “reset” on its naming convention. The company is starting with the 300 series for its Strix Point CPUs, and although they’ll carry the Ryzen AI branding, they’ll still be separated into different performance tiers. You can see how the new naming scheme breaks down below.

AMD's new naming convention for Strix Point CPUs.
AMD

In addition to the performance tier, AMD is using suffixes that should be familiar for mobile parts. HX parts draw the most power, for example, while HS parts are slightly more efficient.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

Although this is a reset on AMD’s naming convention, AMD is still starting with the 300 series. The company says the reason behind that decision is that Strix Point represents the third generation of Ryzen AI, with both Ryzen 7000 and 8000 parts having the dedicated Neural Processing Unit (NPU) built in. It makes the comparison with Intel a bit awkward, however.

With Meteor Lake, Intel started at the 100 series. AMD says it’s not applying the new naming scheme to existing Ryzen 7000 and 8000 parts with Ryzen AI, but going forward, AMD will look slightly ahead on future generations compared to Intel.

Although it’s a big shift for AMD, it only applies to its mobile product stack. Desktop chips, even if they use a Ryzen AI NPU, will continue on with the same naming convention we’ve seen up to this point.

Ryzen isn’t going away, but AMD is entering the AI PC era with its new naming update. Ultimately, it’s a good decision for its mobile product stack. Even after just a couple of generations, AMD’s previous mobile naming convention was a nightmare. Hopefully this new update clears the air a bit.

Jacob Roach
Lead Reporter, PC Hardware
Jacob Roach is the lead reporter for PC hardware at Digital Trends. In addition to covering the latest PC components, from…
I have a bone to pick with the Ryzen 7 9800X3D
The Ryzen 7 9800X3D held between fingertips.

Now more than ever, it's clear that AMD needs to release its 3D V-Cache CPUs alongside each new generation. We've gotten accustomed to AMD rolling out its 3D V-Cache offerings shortly after the release of a new generation, but the crowded lineup is getting too much to bear -- and it's making some of AMD's best processors completely irrelevant.

That becomes obvious as you read my Ryzen 7 9800X3D review. The new CPU is, unsurprisingly, the dominant performer in games, outclassing AMD's last-gen Ryzen 7 7800X3D. It also makes improvements in productivity performance, however, so much so that it steps on the toes of an already dense lineup of CPUs from AMD.
A complicated lineup
A screenshot from Gamers Nexus review of the Ryzen 5 5600X3D Gamers Nexus / YouTube

Read more
AMD Ryzen 5 9600X is now almost $50 cheaper than it was two months ago
The AMD Ryzen 5 9600X between two finger tips.

AMD's Zen 5 processors are still fresh out of the oven -- they were only released a little over two months ago. As they struggle to find their footing among some of the best processors, they've been getting discounted regularly ever since, and that certainly helps. Today's deals bring the Ryzen 5 9600X down by nearly $50 when compared to its recommended list price.

The Ryzen 5 9600X is the most budget-friendly chip in the new lineup. It started out with a recommended price (MSRP) of $280, which is $10 less than its predecessor.  That adjustment was nice to see, but the 9600X was still much pricier than the 7600X upon launch, as the Zen 4 chip received numerous price cuts since it first hit the shelves. Right now, it's priced at $225, but I've seen it sell for much less.

Read more
AMD buying Intel? It’s on the table
A tray of Intel Core Ultra CPUs.

We think of AMD and Intel as exactly what they are -- fierce rivals. However, the U.S. government is encouraging Intel to consider a merger with a rival, such as AMD, to counteract the intense financial trouble the company has been in over the past several months, according to a report from Semafor.

Intel just released its earnings for the third quarter of the year, where the company revealed that it had lost $16.6 billion. Year-over-year, Intel's net profit margin has dropped by 6,064.76%. That's not a typo. Intel is bleeding money, and according to the report, the U.S. government sees the chipmaker as too important to go under. At the moment, Semafor reports that talks between the government and Intel are "purely precautionary," but multiple options to recover the brand are on the table.

Read more