Apple is set tomorrow evening to throw open the doors of their “newest and more extraordinary retail store yet†on New York’s coveted Fifth Avenue. Apple is describing their latest retail outpost as their most architecturally innovative as well.
The Apple NYC Fifth Avenue store, said Apple, will let the crowds in at 6 p.m. EDT on Friday so they can set foot in a store which will be open 24 hours a day, 365 days a year. Apple will offer over 100 Macs and 200 iPods for customers to fiddle with before they part with their hard earned cash to take a packaged unit home. Close to 300 Apple employees will be available to offer advice and support on helping customers get the most out of their in store experience, with a combined 45-foot “Genius Bar, iPod Bar and The Studio†where customers can get face-to-face support, free advice and work on creative projects anytime they want.
Architecturally speaking, one of the most notable features about Apple’s new store- located at 767 Fifth Avenue between 58th and 59th Streets, neighboring Central Park, FAO Schwarz and Bergdorf Goodman – is a distinctive 32-foot glass cube marking the retail shop’s location.
“We opened our first New York store in SoHo in 2002, and it has been successful beyond our dreams. Now we’re thrilled to open our second New York store on Fifth Avenue,” said Steve Jobs, Apple’s CEO, in a statement. “With outstanding service and an amazing location open 24 hours a day, we think the Apple Store Fifth Avenue is going to be a favorite destination for New Yorkers and people around the world.”
