Skip to main content

Asus lowering Nvidia GPU prices by up to 25% on April 1

Asus has just confirmed that it will be lowering the prices of its custom graphics cards by up to 25%, marking an important step in the slow return to normalcy for the GPU market.

This massive price drop will begin on April 1 and will affect the MSRP of what seems to be a wide range of gaming GPUs.

Four Asus graphics cards photoshopped over some mountains against an angry sky.
Asus

Asus cites the recent tariff lift on importing from China to the United States as the reason why it will be dropping the prices of its graphics cards. The information comes from an email sent out to major publications by an Asus representative, and the news is great for those of us who are tired of the ongoing GPU shortage and the outrageous prices that it has brought — so pretty much everyone.

Recommended Videos

Although Asus manufactures both Nvidia and AMD graphics cards, as well as Intel Arc in the near future, the cut we’re getting on April 1 is limited to Nvidia’s range of GPUs. That’s nothing to worry about, however, because there are plenty of graphics cards that will be affected by this price cut, seeing as it covers the RTX 30-series GPUs.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

In its email, Asus names the entry-level RTX 3050 and RTX 3060, the midrange RTX 3060, and the expensive and powerful RTX 3080 and RTX 3090 graphics cards. It confirms that these models will see their prices lowered in just a couple of days.

An Asus ROG Strix RTX 3060 Ti graphics card with three fans on a white background.
Image used with permission by copyright holder

However, Asus makes no remark on the RTX Ti line, including GPUs such as the RTX 3070 Ti and RTX 3080 Ti, not to mention the latest RTX 3090 Ti. In all fairness, a price cut on such a new and expensive GPU seems fairly unlikely, but it’s possible that other Ti models might get a little cheaper — we will know starting April 1.

Perhaps the most exciting bit of news stems from the fact that this price cut could potentially be huge, at least where some Asus GPUs are concerned. Asus promises a decline of up to 25%. It’s important to note that this won’t affect all graphics cards in the RTX 30 lineup. Asus hasn’t disclosed how big a decline each of the models will be getting, so again, we will have to wait and see.

Keep in mind that the graphics card prices are unlikely to drop just like that. The fact that Asus lowered the prices is encouraging, but you may need to wait a little while to see this change reflected by all major retailers. In any case, if you were hoping to buy one of the best GPUs anytime soon, it’s probably best to wait a week or so.

The information shared by Asus comes following another bit of good news related to GPU pricing. Earlier today, Digital Trends reported that GPU prices are crashing worldwide, bringing hope to gamers who have all but given up on building a new PC. Bring on the good news — we’re still far away from seeing GPUs regularly sold at MSRP, so every drop counts.

Monica J. White
Monica is a computing writer at Digital Trends, focusing on PC hardware. Since joining the team in 2021, Monica has written…
Nvidia may keep producing one RTX 40 GPU, and it’s not the one we want
The Alienware m16 R2 on a white desk.

The last few weeks brought us a slew of rumors about Nvidia potentially sunsetting most of the RTX 40-series graphics cards. However, a new update reveals that one GPU might remain in production long after other GPUs are no longer being produced. Unfortunately, it's a GPU that would struggle to rank among Nvidia's best graphics cards. I'm talking about the RTX 4050 -- a card that only appears in laptops.

The scoop comes from a leaker on Weibo and was first spotted by Wccftech. The leaker states that the RTX 4050 is "the only 40-series laptop GPU that Nvidia will continue to supply" after the highly anticipated launch of the RTX 50-series. Unsurprisingly, the tipster also reveals that the fact that both the RTX 4050 and the RTX 5050 will be readily available at the same time will also impact the pricing of the next-gen card.

Read more
This may be your last chance to buy an RTX 40-series GPU at MSRP
Nvidia GeForce RTX 4090 GPU.

Just last week, we reported on the end of production for the RTX 40-series. Now, new information from Board Channels (shared by Gazlog) suggests that the final shipments of Nvidia's best graphics cards are right around the corner. Some GPUs, like the RTX 4090, have already seen their final shipments. With the holidays on the horizon, now might be the last time to buy the RTX 40-series at a decent price before stock levels begin dwindling.

Despite being two years old, Nvidia's RTX 40-series has held up in terms of GPU prices. Only the RTX 4090 went up from its original recommended list price (MSRP), with the rest of the lineup  holding steady and mostly hovering around the launch price. Things might take a turn for the worse, though, if this report ends up being true.

Read more
Nvidia RTX 50-series GPUs: everything we know so far
RTX 4070 seen from the side.

Nvidia already makes some of the best graphics cards, but it's also not resting on its laurels. The RTX 40-series, which has been bolstered by a refresh, is now over two years old, and Nvidia is hard at work on the next generation of GPUs.

The release date of RTX 50-series GPUs is still at least over a month away, but various rumors and leaks give us a better idea of what to expect. Here's everything we know about Nvidia's upcoming generation of graphics cards.
RTX 50-series: pricing and release date

Read more