AMD‘s ATI graphics group continues to churn out graphics systems, with the latest editing to their ATI Radeon HD 4000 series being the HD 4770, which features support for DirectX 10.1 games, high-definition video playback, HDMI output, and picture-in-picture capabilities. And, if users want more graphics power, the HD 4770 supports ATI CrossFireX for adding a second HD 4770 card to increase performance. And prices for the HD 4770 start as low as $99.
“Consumer pressure in this economic downturn is shifting demand to lower prices and the price band around $100 has the highest demand and highest volume,” said ATI senior VP and graphics product group general manager Rick Bergman, in a statement. AMD has responded with the launch of the ATI Radeon HD 4770, targeting this market with cutting-edge technologies like 40 nm processors, support for DirectX 10.1 gaming, and GDDR5 memory. This strategy stands in stark contrast to the old ‘trickle down’ technology approach some still use to address this important segment.”
The Radeon HD 4770 use a PCI Express ×16 interface and sports 640 streaming processing units, support for high resolution textures (up to 8,192 by 8,192 pixels), multi-sample antialiasing, OpenGL 3.0 support, and AMD’s Unified Video Decoder 2.0 for playback of MEG-2, H.264/AVC, VC-1, and other high-definition video formats. The card features two integrated DVi display outputs, DisplayPort and HDMI output support, and an integrated HDTV encoder.
The ATI Radeon HD 4770 carries a suggested price of $109, but should ship with a limited time $10 mail-in rebate, bringing the total cost under $100.