Skip to main content

Google’s Carbon Cost

Google

Harvard physicist Alex Wissner-Gross thinks computers could be greener. He’s been researching how much energy they use, and his results are, well, a little surprising. He’s found that undertaking two Google searches produces 14 grams of CO2, about the same amount produced by boiling an electric kettle.

He says the carbon emissions come not only from the computer itself, but from the data centers that produce the information for that search, several data banks at once, he claims.

Recommended Videos

However, Google is arguing the point. It claims that the average search brings a result in under 0.2 seconds, with the search itself using its servers for a few thousandths of a second, amounting to 0.0003 kWh of energy per search, or 0.2g of CO2.

Wissner-Gross, who is prepping a site called co2stats.com to help companies find the "energy inefficient" areas of their sites, told the BBC:

"Google isn’t any worse than any other data center operator. If you want to supply really great and fast result, then that’s going to take extra energy to do so."

In its official blog, Google responded to the accusations:

"We’ve made great strides to reduce the energy used by our data centers, but we still want clean and affordable sources of electricity for the power that we do use."

"In 2007, we co-founded the Climate Savers Computing Initiative. This non-profit consortium is committed to cutting the energy consumed by computers in half by 2010 and so reducing global CO2 emissions by 54 million tons per year. That’s a lot of kettles."

Digital Trends Staff
Digital Trends has a simple mission: to help readers easily understand how tech affects the way they live. We are your…
This cybersecurity disaster made Google’s top 10 searches of 2024
The blue screen of death in Windows.

Google recently released its Year in Search 2024, with a wide range of different topics reaching the top 10. Among major events like the Olympics and the U.S. presidential election is one name you may have forgotten about, but will remember for the chaos it caused. I'm talking, of course, about CrowdStrike, the cybersecurity firm founded in 2011 in Austin, Texas — the same one that was (at least partially) responsible for the largest IT outage ever.

So, what did CrowdStrike do exactly to earn its spot on the list? In a nutshell, it's responsible for the faulty code that meddled with core functions on the affected Windows computers. The error displayed messages on users' PCs saying: "Your PC ran into a problem and needs to restart." The result was downed PCs across the country, affecting a wide range of industries, but most notably, airports. From an IT perspective, this was a nightmare scenario.

Read more
ChatGPT’s new Pro subscription will cost you $200 per month
glasses and chatgpt

Sam Altman and team kicked off the company's "12 Days of OpenAI" event Thursday with a live stream to debut the fully functional version of its 01 reasoning model, as well as a new subscription tier called ChatGPT Pro. But to gain unlimited access to these new features and capabilities, you're going to need to shell out an exorbitant $200 per month.

The 01 model, originally codenamed Project Strawberry, was first released in September as a preview, alongside a lighter-weight o1-mini model, to ChatGPT-Plus subscribers. o1, as a reasoning model, differs from standard LLMs in that it is capable of fact-checking itself before returning its generated response to the user. This helps such models reduce their propensity to hallucinate answers but comes at the cost of a longer inference period and slower response.

Read more
Perplexity AI: how to use the ‘answer engine’ that’s taking on Google
Talking with Perplexity chatbot on Nothing Phone 2a.

Offering a unique take on web search, Perplexity has been a hit among its users (and a bane to its sources) since its debut last year. It's certainly become one of the most popular new AI tools to check out, perhaps second only to ChatGPT itself, which it's powered by.

Here's how the generative AI "answer engine" works and how to get started on using it.
What is Perplexity AI?
Perplexity AI Digital Trends

Read more