Skip to main content

Apple faces challenges with bringing OLED to the MacBook Air

The MacBook Air on a white table.
Luke Larsen / Digital Trends

A report from Korean outlet The Elec suggests the OLED MacBook Air that Apple was allegedly planning to release in 2027 could face significant delays. While progress for the OLED MacBook Pro seems to be going smoothly, the price increase caused by the new display technology is a much bigger problem for the budget MacBook Air models.

One of the biggest selling points of the MacBook Air is its lower price, making it great for first-time Mac buyers, students, and anyone else who doesn’t expressly need the power of a Pro. While price increases are a natural part of the tech industry, the slightly disappointing sales of the 2024 OLED iPad Pro suggest that a new display simply isn’t enough of an incentive for consumers to justify a higher price tag.

Recommended Videos

At launch, Apple was planning a shipment of 10 million iPad Pro units for the year but it has since dwindled to between 6 million and 7 million. This really won’t cause too much of a problem for the OLED MacBook Pros which are still rumored to be coming in 2026. Companies and hardcore individuals set the specs to max and spend as much as $7,000 on these high-end models, so a high-quality display will suit both the product and its audience just fine.

The Air, however, has much harder job. It is and has to be both high-end and affordable — and if the MacBook Pros get OLED displays, MacBook Air customers will expect to have them too before long. The main cause of Apple’s pricing struggle right now, according to The Elec, is the limited number of OLED manufacturers. The company currently works with just Samsung and LG to make its OLED displays, and it’s impossible to generate competition and drive down prices in this kind of environment.

If you’re wondering why Apple doesn’t just use a slightly lower-end OLED for the MacBook Airs — it seems that is already the plan and the pricing problems are persisting despite this. The planned OLED MacBook Pro would use the same Tandem OLED technology as the iPad Pro, using two panels to allow for better brightness while minimizing the chances of burn-in.

The OLED MacBook Air, on the other hand, would reportedly use just one OLED panel. The report continues to say that it’s extremely unlikely that manufacturing methods and costs will naturally drop by 2027, so Apple will have to come to some kind of compromise with its manufacturers if it wants to keep the MacBook Air prices within an acceptable range.

Willow Roberts
Willow Roberts has been a Computing Writer at Digital Trends for a year and has been writing for about a decade. She has a…
The era of 8GB RAM is over
Mac Mini with M4

This week, Apple exorcised its Mac lineup of one particular tech spec that has been a PC standard for almost a decade. I'm talking, of course, about selling PCs with 8GB of RAM.

Not only did Apple remove 8GB configurations from its new M4 MacBook Pros, Mac mini, and iMac, it even went back to its lineup of MacBook Air models and bumped everything up to 16GB. Apple was widely expected to make this change on the M4 MacBook Pro after receiving pushback on last year's M3 model, but not on the MacBook Air.

Read more
The MacBook Air just got a surprise upgrade that everyone will love
The MacBook Air on a white table.

Apple announced an unexpected change to the current M2 and M3 MacBook Air today: more memory. Alongside the overarching bump to RAM in base configurations of the M4 iMac, Mac mini, and MacBook Pro, Apple also announced that the 8GB versions of the M2 and M3 MacBook Air have also been removed from the lineup.

Starting today, the M2 MacBook Air and M3 MacBook Air will both have 16GB as the starting configuration. But here's the kicker: Apple isn't raising prices. That means if you'd spent $1,199 on an M2 MacBook Air with 16GB of RAM yesterday, you'd be getting it today for just $999. As much as that'll sting for recent buyers, it's great news for people buying MacBook Airs this holiday season.

Read more
The new M4 MacBook Pro comes with these 7 major changes
MacBook Pro with M4

Apple has officially announced the M4 MacBook Pro in both 14-inch and 16-inch screen sizes. In addition to the base M4 model, they also come in M4 Pro and M4 Max configurations in both sizes.

But let's be real: the M3 MacBook Pro was already a fantastic laptop. Is it really worth upgrading to the new model? I won't know for sure until I've tested them myself, but here are the six major changes you need to know about when it comes to the next generation of MacBook Pros.

Read more