Skip to main content

Look what Adidas made out of trash pulled from the ocean

Adidas has just made a pair of sneakers using ocean-recovered garbage.

If you didn’t already know it, the oceans are indeed teeming with trash. Everything from consumer plastics to paper to discarded fishing gear litters the seas, polluting the water and threatening wildlife.

Recommended Videos

Adidas is hoping that its new kicks, unveiled earlier this month, will help to highlight the ocean-based environmental issue and promote efforts to get on top of it.

The concept shoe is the result of a collaboration between the German sportswear company and Parley for the Oceans, a New York-based ocean conservation group.

According to Adidas, the unique shoe upper is made “entirely of yarns and filaments reclaimed and recycled from ocean waste.” It’s actually knitted using a method Adidas has been developing for a while and that’s already led to a range of lightweight Primeknit footwear from the company.

Speaking to FastCompany about the design, Adidas board member Eric Liedtke said, “Knitting in general eliminates waste, because you don’t have to cut out the patterns like on traditional footwear,” adding, “We use what we need for the shoe and waste nothing.”

Adidas says it has no plans to launch the footwear commercially but adds that it gives consumers a peek at the kind of products and designs – made with ocean-recovered plastics – that it plans to launch before the end of the year.

Liedtke said its work with Parley forms part of its continued sustainability efforts and allows the company to “tap into new areas and create innovative materials and products for our athletes.”

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Aptera’s 3-wheel solar EV hits milestone on way toward 2025 commercialization
Aptera 2e

EV drivers may relish that charging networks are climbing over each other to provide needed juice alongside roads and highways.

But they may relish even more not having to make many recharging stops along the way as their EV soaks up the bountiful energy coming straight from the sun.

Read more
Ford ships new NACS adapters to EV customers
Ford EVs at a Tesla Supercharger station.

Thanks to a Tesla-provided adapter, owners of Ford electric vehicles were among the first non-Tesla drivers to get access to the SuperCharger network in the U.S.

Yet, amid slowing supply from Tesla, Ford is now turning to Lectron, an EV accessories supplier, to provide these North American Charging Standard (NACS) adapters, according to InsideEVs.

Read more
Yamaha offers sales of 60% on e-bikes as it pulls out of U.S. market
Yamaha Pedal Assist ebikes

If you were looking for clues that the post-pandemic e-bike market reshuffle remains in full swing in the U.S., look no further than the latest move by Yamaha.

In a letter to its dealers, the giant Japanese conglomerate announced it will pull out of the e-bike business in the U.S. by the end of the year, according to Electrek.

Read more