Bang and Olufsen Olufsen BeoTime Alarm Clock

By Nick Mokey Published October 25, 2009

How you improve an alarm clock when adding nature sounds, CD players and extraneous features like Bluetooth capability has already been done? Shape it like a flute and make it control your home theater, of course.

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That’s the route Bang & Olufsen has taken with the BeoTime, an alarm-clock-cum-remote-control inspired – according to the company’s own PR – by the conflict between night and day in Mozart’s opera The Magic Flute. A polished aluminum tube comes topped with three tiny square LCD displays to do the time telling, a pop-out lever in one end to activate and deactivate the disarm, and accelerometers within to fire up the backlight with a nudge at night, or trigger the snooze in the morning.

Bang & Olufsen BeoTime Alarm Clock

But that’s all the same stuff your Sony Dream Machine did 15 years ago. The real draw for existing Bang & Olufsen customers will be the integrated control pad, which allows the remote to tie into home stereo systems as a remote. It can even be programmed to activate the stereo, TV or lights in the morning to wake you up, or shut them down after a preprogrammed delay at night, like the sleep button on a television.

Like most of the Danish company’s design-savvy fare, the BeoTime carries a rather lofty price tag. It will retail for $375 when it begins showing up in Bang & Olufsen showrooms in August. More information can be found at Bang & Olufsen.

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