Skip to main content

What happens when we can whip up movie-grade CGI in real time?

How life-like CGI will revolutionize more than movies
Image used with permission by copyright holder

Nvidia’s showed off some amazing demonstrations during the keynote at it’s GPU Conference this week, but one in particular really caught my eye. It demonstrated how far 3D graphics have come in bringing 3D-animated characters up to par with real-life film.

First, the company showcased an attractive female fairy – scantily clad of course – created by an earlier technology. Her face looked almost real, but was still kind of creepy (personally it was the first time I noticed, apparently I was looking at other things). Next up, they showed a bald man’s head floating in space, and I suddenly saw the difference: The guy wasn’t anywhere near as interesting to watch! OK, he was more real looking if you got around the whole “floating head” thing. Finally, they showcased the tiger in the Life of Pi, which was almost indistinguishable from the real thing. The point: Soon, we’ll be able to render in virtual people and animals that are indistinguishable from real ones.

Obviously we can create very realistic things using render farms today. About 80 percent of the tiger scenes in Life of Pi were fake, and I’ll bet you can’t tell which ones (except by figuring out that in certain scenes, a real tiger would have made Pi cat food).

We’re now talking about rendering this amount of detail in real time, not several days, weeks, or months. That means a number of new applications for computer-generate characters – not just movies – are now just around the corner. Let’s take a look at what some of this tech could make possible.

Insane video calls

It is easy to imagine that you could create a video persona that would never age, never need makeup, and never need to dress up. It would always look perfectly turned out and near flawless. I say “near flawless,” because if we were truly flawless, it wouldn’t look real. With this tech, you could feel comfortable doing a video call any time during the day or night and always look like you were dressed for work and in your office, even though you might be in your pajamas, hung over, or talking from your bed.

Want to call in sick? You can look like you’re laid up in the hospital when you’re actually in Las Vegas hanging out near the pool. But it doesn’t have to just be you making the changes. Don’t like the looks or sex of the person you are talking to? Swap them out for your favorite actor, favorite fantasy figure, or favorite animal, each looking believable and realistic.

Just think what you could do to your boss’s image, your sibling’s image, or the image of your ex-spouse. I’m thinking we’ll all need to learn not to share what you’re seeing, and to avoid laughing at inappropriate times.

Gaming squared

The possibilities of this technology get even more interesting when we get to gaming, particularly massive online multiplayer games like World of Warcraft. With the addition of a video camera and a decent GPU, suddenly your game character has facial expressions. As you talk into a headset, your avatar looks like it is realistically enunciating every word. With a technology like Kinect, when you get into a battle, you can actually step away from the keyboard and get into a physical battle, creating a much more realistic experience for both you and the folks standing around you in the game.

Oculus Rift
Image used with permission by copyright holder

When we add this level of realism to the game, along with realistic weather, shadows, and scenery, suddenly you are in a world that starts to appear indistinguishable from the real one. Add a head-mounted display like the amazing Oculus Rift and we are almost to the virtual-reality experience we saw on the old Star Trek: The Next Generation show. That would just be amazing, though you’d have to incorporate sensors to get the facial expressions right.

Wrapping up

It looks like the timing for this new level of reality is around the 2015 time frame. If you’re like me, that is too long to wait to have your mind blown. But the idea of being able to appear like anyone on a video conference or inside a photorealistic video game is a game changer.

I imagine we’ll look back in the 2020s and wonder how people could stand playing the games we have today, and who would even think of doing a video call without abstracting the image behind a realistic avatar with a preselected beautiful background? I hope you’ll ponder this while I ponder why the hell Nvidia replaced the hot fairy with the floating head of a bald guy. I’m guessing someone’s wife got pissed.

Rob Enderle
Former Digital Trends Contributor
Rob is President and Principal Analyst of the Enderle Group, a forward-looking emerging technology advisory firm. Before…
Ford ships new NACS adapters to EV customers
Ford EVs at a Tesla Supercharger station.

Thanks to a Tesla-provided adapter, owners of Ford electric vehicles were among the first non-Tesla drivers to get access to the SuperCharger network in the U.S.

Yet, amid slowing supply from Tesla, Ford is now turning to Lectron, an EV accessories supplier, to provide these North American Charging Standard (NACS) adapters, according to InsideEVs.

Read more
Yamaha offers sales of 60% on e-bikes as it pulls out of U.S. market
Yamaha Pedal Assist ebikes

If you were looking for clues that the post-pandemic e-bike market reshuffle remains in full swing in the U.S., look no further than the latest move by Yamaha.

In a letter to its dealers, the giant Japanese conglomerate announced it will pull out of the e-bike business in the U.S. by the end of the year, according to Electrek.

Read more
Rivian offers $3,000 off select EVs to gasoline, hybrid vehicle drivers
Second-Gen Rivian R1S on a road

Early November typically kicks off the run-up to the Black Friday sales season, and this year, Rivian is betting it’s the perfect time to lure gasoline drivers toward its EVs.
If you own or lease a vehicle that runs on gasoline, which means even a hybrid vehicle, Rivian is ready to give you $3,000 off the purchase of one of its select fully electric vehicles -- no trade-in required.
The offer from the Irvine, California-based automaker extends to customers in the U.S. and Canada and runs through November 30, 2024. The program applies to Rivian 2025 R1S or R1T Dual Large, Dual Max, or Tri Max models purchased from R1 Shop.
Rivian’s new All-Electric Upgrade offer marks a change from a previous trade-in program that ran between April and June. There, owners of select 2018 gas-powered vehicles from Ford, Toyota, Jeep, Audi, and BMW could trade in their vehicle and receive up to $5,000 toward the purchase of a new Rivian.
This time, buyers of the R1S or R1T Rivian just need to provide proof of ownership or lease of a gas-powered or hybrid vehicle to receive the discount when they place their order.
Rivian is not going to be the only car maker offering discounts in November. Sluggish car sales from giants such as Stellantis and rising inventories of new cars due to improving supply chains suggest automakers and dealerships will be competing to offer big incentives through the year's end.
This follows several years of constrained supply following the COVID pandemic, which led to higher prices in North America.
According to CarEdge Insights, average selling prices for cars remain above what would be called affordable. But prices should continue improving along with rising inventories.
Stellantis brands are entering November with the most inventory, followed by GM and Ford, according to CarEdge. Toyota and Honda, meanwhile, have the least inventory, meaning they probably won’t be under pressure to offer big incentives.

Read more