Skip to main content

Hyperloop company gets a new name and millions in fresh investment

hyperloop one lawsuit
Image used with permission by copyright holder
Hyperloop Technologies is no more. But don’t panic, it hasn’t closed down or given up on its ambitious project to develop a fully operational tube-based super-fast transportation system. It’s simply changed its name, a welcome move that’ll help us to better differentiate the company from rival firm Hyperloop Transportation Technologies (HTT).

The new name? Hyperloop One, chosen because, as CEO Rob Lloyd explained at an event Tuesday afternoon announcing the change, “We believe this is the one company that can deliver Hyperloop first.” Hopefully HTT won’t hit back with a new name of its own like “Hyperloop the other One.”

Recommended Videos

The news comes the day before Hyperloop One’s first public “propulsion open-air test” in North Las Vegas, which is set to give those outside the project their first good look at the company’s electromagnetic propulsion system. HTT, in contrast, is developing propulsion technology using passive magnetic levitation.

Hyperloop One’s announcement also included the big news that the company has raised a useful $80 million in venture capital funding, and also formed key partnerships with a number of engineering and transportation companies, all of whom hope to make Elon Musk’s dream of a breathtakingly fast transportation system a reality.

Not up to speed with the Hyperloop? Put simply, it plans to use pods to carry passengers and cargo cross-country through tubes at speeds of more than 700 mph. But before we get too excited, keep in mind that this is a massively bold project that may not end up even leaving the station. Obstacles include creating the actual technology, as well as building a financially viable system.

The initial plan was to connect LA to San Francisco, with a Hyperloop journey expected to take just 35 minutes, a huge reduction in journey time over the current six-hour car ride. However, bureaucratic obstacles in the U.S. mean Hyperloop One is considering either Europe or Singapore for its first fully operational system, while HTT is focusing on Asia or the Middle East. Testing, however, will take place in the U.S., with both companies set to use special tracks for trial runs of their respective technologies.

The idea for Hyperloop came to SpaceX and Tesla CEO Elon Musk after he felt underwhelmed by California’s seemingly unambitious plan for a conventional high-speed rail system. Musk decided to pass development of the project to other companies – Hyperloop One and HTT are the main players – while his SpaceX team focuses on marketing the project and encouraging other interested firms to take it forward.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Ford ships new NACS adapters to EV customers
Ford EVs at a Tesla Supercharger station.

Thanks to a Tesla-provided adapter, owners of Ford electric vehicles were among the first non-Tesla drivers to get access to the SuperCharger network in the U.S.

Yet, amid slowing supply from Tesla, Ford is now turning to Lectron, an EV accessories supplier, to provide these North American Charging Standard (NACS) adapters, according to InsideEVs.

Read more
Yamaha offers sales of 60% on e-bikes as it pulls out of U.S. market
Yamaha Pedal Assist ebikes

If you were looking for clues that the post-pandemic e-bike market reshuffle remains in full swing in the U.S., look no further than the latest move by Yamaha.

In a letter to its dealers, the giant Japanese conglomerate announced it will pull out of the e-bike business in the U.S. by the end of the year, according to Electrek.

Read more
Rivian offers $3,000 off select EVs to gasoline, hybrid vehicle drivers
Second-Gen Rivian R1S on a road

Early November typically kicks off the run-up to the Black Friday sales season, and this year, Rivian is betting it’s the perfect time to lure gasoline drivers toward its EVs.
If you own or lease a vehicle that runs on gasoline, which means even a hybrid vehicle, Rivian is ready to give you $3,000 off the purchase of one of its select fully electric vehicles -- no trade-in required.
The offer from the Irvine, California-based automaker extends to customers in the U.S. and Canada and runs through November 30, 2024. The program applies to Rivian 2025 R1S or R1T Dual Large, Dual Max, or Tri Max models purchased from R1 Shop.
Rivian’s new All-Electric Upgrade offer marks a change from a previous trade-in program that ran between April and June. There, owners of select 2018 gas-powered vehicles from Ford, Toyota, Jeep, Audi, and BMW could trade in their vehicle and receive up to $5,000 toward the purchase of a new Rivian.
This time, buyers of the R1S or R1T Rivian just need to provide proof of ownership or lease of a gas-powered or hybrid vehicle to receive the discount when they place their order.
Rivian is not going to be the only car maker offering discounts in November. Sluggish car sales from giants such as Stellantis and rising inventories of new cars due to improving supply chains suggest automakers and dealerships will be competing to offer big incentives through the year's end.
This follows several years of constrained supply following the COVID pandemic, which led to higher prices in North America.
According to CarEdge Insights, average selling prices for cars remain above what would be called affordable. But prices should continue improving along with rising inventories.
Stellantis brands are entering November with the most inventory, followed by GM and Ford, according to CarEdge. Toyota and Honda, meanwhile, have the least inventory, meaning they probably won’t be under pressure to offer big incentives.

Read more