Skip to main content

Sweden’s Museum of Failure celebrates tech’s biggest flops

Everyone remembers history’s most successful products, but sometimes its flops can be fondly remembered, too. That can be especially true in tech, where a failure can mean a product was ahead-of-its-time, or a bad implementation of a good idea.

Those ideas — ranging from the noble flops to the “who on earth thought this was a good idea” down-and-outs — form the basis of the newly opened Museum of Failure in the Swedish town of Helsingborg.

Recommended Videos

“I’m not sure failure should be celebrated, but it should be given more attention,” curator Samuel West, a licensed clinical psychologist, told Digital Trends. “Success might be good for inspiration, but it is through failure that we learn. Eighty to 90 percent of all innovation projects fail, yet we seldom see or read about these failures. Also, organizations need to improve their ability to learn from failure. Even the coolest Silicon Valley ‘Fail Forward’ companies may be good at accepting failure, but they suck at learning from failure.”

Please enable Javascript to view this content

As you might imagine, given that the pace of innovation is much higher in the tech sector, there are plenty of tech gadgets in the museum’s 70-plus item permanent collection. In fact, West says he had to work hard to avoid having an exhibition that was entirely tech-focused.

“There are so many failed smartphones that it would have been easy to have too many,” he said. “We’ve got the uninteresting and short-lived Microsoft Kin to the highly interesting — from a failure perspective — TwitterPeek.”

Inside the Museum Dedicated to Failed Gadgets

You’ll also find a motley crew of everything from the Segway (remember when it was going to change transportation as we know it?) to the Apple Newton MessagePad, which laid the groundwork for the later iPhone and iPad, but never sold more than a couple of hundred thousand units over its five-year lifespan.

To see the museum’s collection, there are a few possible options. A traveling collection will go on tour later this year, although no dates have yet been set. For conferences and events, a small miniature pop-up version of the museum is available for hire. In addition, Google has offered to help create a virtual version of the museum, although West doesn’t know when this will be made available.

The best option, though? “Fly to Copenhagen, Denmark,” he said. “Have a beer. Get on a train to Helsingborg, Sweden, which takes one hour.” That way you get to witness the failure in all its glory.

And if you happen to have anything to donate to the collection, bring it along! “I am always looking for interesting additions,” West finished. “They don’t always have to be consumer products or big brands. The criteria is that the item, service, or product must a) be an innovation in someway, and b) be a failure.”

We’ll get thinking.

Luke Dormehl
Former Digital Trends Contributor
I'm a UK-based tech writer covering Cool Tech at Digital Trends. I've also written for Fast Company, Wired, the Guardian…
Waymo’s robotaxis are safer than human-driven vehicles, study says
A Waymo robotaxi picking up a passenger.

Love them or hate them, but robotaxis have certainly been making headlines in 2024. And beyond the glamorous, sci-fi-inspired marketing around Tesla’s recently unveiled Cybercab robotaxi, safety has remained, in one way or another, a recurring theme.

Earlier this year, a survey revealed a majority of the U.S. public, or 68%, brought up safety concerns when asked what they thought about having self-driving vehicles (SDVs) on public roads. Yet within that majority, more than half either believe that SDV safety issues can be addressed or that SDVs will actually be safer than humans.

Read more
For the new Jeep Wagoneer S ad campaign, beauty rhymes with dirty
jeep wagoneer s ad pretty my24 gallery 08 desktop jpg image 1440

Stellantis wants you to know that, even in a premium electric version, a Jeep is still a Jeep. In other words, as the title of the marketing campaign for Jeep’s first all-electric model says: “beautiful things can still get dirty.”

The Jeep Wagoneer S EV is slated to arrive at dealerships in January 2025 but parent-company Stellantis aims to launch its marketing campaign on TV during Netflix's Christmas Day NFL games.

Read more
Hyundai to offer free NACS adapters to its EV customers
hyundai free nacs adapter 64635 hma042 20680c

Hyundai appears to be in a Christmas kind of mood.

The South Korean automaker announced that it will start offering free North American Charging Standard (NACS) adapters in the first quarter of 2025.

Read more