Skip to main content

Painted optical illusion road blocks trick drivers into slowing down near school zones in India

Optical illusion paintings on roads slow dangerous traffic
FastCo
Speed bumps and zebra crossings aim to slow down road traffic, but that doesn’t mean every driver obeys those kinds of road warnings. That’s why the city of Ahmedabad, India took painted road instructions a step further, and created optical illusions that look like three-dimensional road blocks when approached from the right angle.

A highway management company in Ahmedabad commissioned local artists Saumya Pandya Thakkar and Shakuntala Pandya to paint the optical illusion crosswalks in school zones. “A lot of school kids were crossing the road, and it was not safe for them because of the high speed of the highway,” said Thakkar. Drawing inspiration from similar crosswalk illusions that had been painted in China, the duo painted a total of four highway crosswalks in Ahmedabad’s school zones.

Painted road block optical illusions stop traffic accidents in Ahmedabad
FastCo
FastCo
Recommended Videos

Since completing the project in January, Ahmedabad highway officials have reported that accidents have been eliminated in those four dangerous traffic areas. The illusion is effective because at a distance, drivers’ eyes are tricked into believing there is a three-dimensional roadblock in the middle of the highway. After slowing down on approach, drivers can clearly see that the blockage is an optical illusion as they near the painting, so they don’t brake completely or stop the flow of traffic.

If anything else, getting drivers to pay attention to their speeds in active school zones has had a positive impact. “It’s not that dangerous for the drivers, because they can make out that this is just a painting. But the idea is that they pay attention because of the new creations,” said Thakkar. And for any driver with a sense of humor, the optical illusions might even send them on their day with smiles on their faces.

Chloe Olewitz
Former Digital Trends Contributor
Chloe is a writer from New York with a passion for technology, travel, and playing devil's advocate. You can find out more…
Rivian offers $3,000 off select EVs to gasoline, hybrid vehicle drivers
Second-Gen Rivian R1S on a road

Early November typically kicks off the run-up to the Black Friday sales season, and this year, Rivian is betting it’s the perfect time to lure gasoline drivers toward its EVs.
If you own or lease a vehicle that runs on gasoline, which means even a hybrid vehicle, Rivian is ready to give you $3,000 off the purchase of one of its select fully electric vehicles -- no trade-in required.
The offer from the Irvine, California-based automaker extends to customers in the U.S. and Canada and runs through November 30, 2024. The program applies to Rivian 2025 R1S or R1T Dual Large, Dual Max, or Tri Max models purchased from R1 Shop.
Rivian’s new All-Electric Upgrade offer marks a change from a previous trade-in program that ran between April and June. There, owners of select 2018 gas-powered vehicles from Ford, Toyota, Jeep, Audi, and BMW could trade in their vehicle and receive up to $5,000 toward the purchase of a new Rivian.
This time, buyers of the R1S or R1T Rivian just need to provide proof of ownership or lease of a gas-powered or hybrid vehicle to receive the discount when they place their order.
Rivian is not going to be the only car maker offering discounts in November. Sluggish car sales from giants such as Stellantis and rising inventories of new cars due to improving supply chains suggest automakers and dealerships will be competing to offer big incentives through the year's end.
This follows several years of constrained supply following the COVID pandemic, which led to higher prices in North America.
According to CarEdge Insights, average selling prices for cars remain above what would be called affordable. But prices should continue improving along with rising inventories.
Stellantis brands are entering November with the most inventory, followed by GM and Ford, according to CarEdge. Toyota and Honda, meanwhile, have the least inventory, meaning they probably won’t be under pressure to offer big incentives.

Read more
AT&T, Voltpost bring internet connectivity to EV charging lampposts
att voltpost streetlight charging newlabdetroit 63

Move over, Supercharger network.

EV charging networks have been fast expanding across U.S. roads and highways over the past year, led by the likes of Electrify America, Tesla, and Chargescape, to name a few.

Read more
Volvo’s much-anticipated EX30 EV to reach U.S. before year end
Front three quarter view of the 2025 Volvo EX30.

Volvo is switching gears again, this time to accelerate deliveries of its much-anticipated EX30 subcompact electric SUV so that it reaches the U.S. before the end of 2024.

The Swedish automaker last summer had postponed the U.S. launch of the EX30 to 2025, citing “changes in the global automotive landscape." The move followed the Biden administration’s 100% import tariff on electric vehicles made in China.

Read more