The promotion is framed as a way to pull in more male blood donors, who are apparently in short supply in Denmark. This goes against global averages, according to 2014 data from the World Health Organization, which attributes only 30 percent of blood donations from around the world to women.
The site indicates that donors will be rewarded with either Bloodborne or “another PlayStation game,” but does not go into any specifics about the alternative options. Donors can also enter for a chance to win a Bloodborne-themed PS4 console when signing up by entering “PS4” after their first name on the form. If you’re a gamer in or near Copenhagen on March 23, consider taking a little time out of your day for a more than generous reward. Check out GivBlod’s site for more details.
Bloodborne is the latest from Dark Souls creator Hidetaka Miyazaki. This brutal action roleplaying game pits you against all manner of enormous, gothic horrors in both solo and cooperative gameplay, with the occasional competitive multiplayer incursion like in Souls games. The conservative, dodge-and-roll style encouraged by Dark Souls, however, has been replaced with a more aggressive style. The opportunity to recover a portion of health lost by striking back within a small window of time means that players will want to keep up momentum in their fights. Sony’s senior community manager described it as “Dark Souls with shotguns.”
