NPD: Gaming industry hauls in $3 billion in November 2011

By Mike Flacy Published December 9, 2011

Based off data released by consumer market research firm NPD on Friday, the gaming industry had a very profitable November due to sales of games like Call of Duty: Modern Warfare 3 and The Elder Scrolls V: Skyrim. Totaling just over three billion dollars, approximately 58 percent of that figure is attributed to software sales. Software sales are up by 16 percent over the previous year, but hardware sales are down by nine percent due to slowing Wii sales and accessory sales are down approximately 34 percent over November 2010. After the NPD numbers were released today, Microsoft released a statement that the company sold about 1.7 million consoles in November and approximately 60 percent of those sales happened on Black Friday.

While Activision’s Modern Warfare 3 and Bethesda Softworks Skyrim easily took the number one and two spots respectively, Electronic Arts Battlefield 3 and two Ubisoft games, Assassin’s Creed: Revelations and Just Dance 3, rounded out the top five. Other popular games during November include sports franchise Madden NFL 12, Sony’s popular adventure game Uncharted 3: Drake’s Deception, THQ’s sandbox title Saints Row: The Third, Nintendo’s The Legend of Zelda: Skyward Sword and Warner Brothers popular sequel Batman: Arkham City. According to NPD, sales of Skyrim in November brought Bethesda Softworks within about half a million units of matching lifetime sales of Elder Scrolls IV: Oblivion. Batman: Arkham Asylum’s lifetime sales figure is also very close to being beaten after just two months of Arkham City sales.

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In a related story, gaming social network Raptr stated in a blog post that Skyrim is the most played game of 2011 with just being on the market for a period of four weeks. While Modern Warfare 3 has more total playtime due to sheer volume of sales, the average Skyrim player has about 23.5 hours of playtime in the game and the average gaming session runs nearly three hours long.

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