With the Fire TV, Amazon came out with guns blazing. But how long until the Fire TV's flame dies down in the face of its competition. Or does that matter?
The media giant today issued invitations to an "Update On Our Video Business" next Wednesday in New York. The box is set to compete with Google and Apple.
Apple values their education and business customers more than ever, as they've recently made sweeping improvements to the loyalty program for those groups.
Apple will reportedly update its Apple TV hardware so that media can be streamed from the cloud. It will also allow users to stream to others' Apple TVs.
Google unveiled it's new Chromecast streaming device. But how does the small dongle, which sells for only $35, stack up against the established Apple TV.
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Speculation and debate have surrounded the in-the-works Apple TV since its existence was merely rumor. The latest is that it may not be ready until 2014.