“We know that our customers want to be able to access video on multiple devices,” said Andrew Goodman, associate vice president, AT&T content acquisition. “So we’re excited to be able to expand our relationship with Hulu and make its innovative and vast video selections available to AT&T customers on multiple screens.”
The goal for the partnership is to bring Hulu to more screens, as AT&T customers will be able to select from Hulu material through an AT&T app and from the website. Additionally, there are talks of eventually rolling out a Hulu app for TV. Just what the collaborative app would look like is unclear at this point.
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Tim Connolly, Hulu’s senior vice president of partnerships and distribution said, “At Hulu, we strive to create the best possible video experience for customers – offering them the ability to view their favorite content, when, where and how they want. We are excited to be working with AT&T to connect its customers with our premium content on every screen.”
Hulu is taking a closer look at its business model as of late with rival Netflix continuing to dominate when it comes to both subscribers, and bandwidth used. In an attemp to keep up, Hulu made headlines for spending a whopping $180 million for the complete Seinfeld series, which will be available to its paying users this summer.
The AT&T deal will likely be a huge benefit to Hulu, as it will drive premium subscribers to the site. Previously AT&T hosted a decent library of Hulu’s free material embedded across a number of sites. Now, however the focus will shift to paid content. The new offers will become available later this year.
