Roku announced today that new 4K UHD Roku TVs from Insignia are coming to Best Buy. The new TVs are available in screen sizes ranging from 43-inch to 55-inch and feature quad-core processors and 802.11ac Wi-Fi, and while they’re not going to be the thinnest or prettiest-looking smart TVs you’ll ever see, the price tag will likely make up for that.
“Best Buy is the destination for all the latest in TV technology,” said Luke Motschenbacher, Best Buy’s vice president for televisions. “With the new 4K UHD Insignia Roku TVs, the
To make sure users are able to quickly and easily find 4K content to show off their new TVs, Roku has included both a
Aside from the 10+ streaming channels offering 4K, customers also get the standard Roku experience, which currently offers over 3,000 different streaming channels. The interface will be familiar to anyone who has ever seen a
The 55-inch model NS-55DR710NA17 is the best-in-class here, but still sells for a modest $650. If you’re buying for a small space or just want to save some spare cash, the 50-inch NS-50DR710NA17 sells for $500, while the 43-inch NS-43DR710NA17 sells for $400.
“These new TVs combine excellent picture quality and resolution with an easy to use smart TV experience that is truly unique to Roku TV — all at an affordable price,” said Chas Smith, SVP and general manager
Every model is available now at the Best Buy website, and Roku says that the TVs will be available in Best Buy locations nationwide starting early next month. The new TVs are also available from Best Buy in Canada, though there is one caveat: only the 50-inch and 43-inch models are available.
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